What will the transition from DTM to Launch look like?
In July 2019, Adobe began preventing the creation of new properties in DTM. Sunsetting will continue until July 14, 2020 when all DTM properties will go into “read-only mode” meaning you will no longer be able to make changes to existing properties. In January 2021 DTM will go dark.
If you’re thinking to yourself, “I have plenty of time before January of 2021,” the timing is extremely important. The level of effort associated with a DTM to Launch migration varies greatly by implementation. There’s more to the process than simply hitting the “migrate” button — teams should plan to conduct parity testing and quality assurance. This is doubly important if your implementation is self-hosted.
In short, even if you don’t want to take this forced migration as a chance to clean up your TMS implementation, you’re still likely behind the ball on planning if you’re starting now.
What’s New with Adobe Launch?
Adobe Launch is not just the next version of DTM but, rather, a new tag management system re-engineered from the ground up.
Introduced by Adobe in late 2017, Launch delivers new features and capabilities. One of the biggest selling points is the ability to load the Launch library asynchronously. Asynchronous loading improves page load speed and performance.
The most exciting of these are Extensions – reusable components that can be added to your properties to simplify and standardize your tag management implementation.
What’s more, Adobe opened Extension development to everyone.
Our team at Evolytics wasted no time to develop our own super useful Launch Extensions that you can use, too! Extensions are also available from Adobe, Google, and other marketing tag vendors to do things you would otherwise have to do with custom code. You, or your analytics partner, can also write your own private Extensions to meet your organization’s specific needs.
Read an honest review of Adobe Launch from one of our Senior Analytics Developers here.
We Help Migrate Adobe DTM to Launch.
If you have yet to migrate your analytics from DTM to Launch and need assistance, we have you covered.
Whether you need a little lift or a full re-implementation, we can help check the boxes on your pre-flight checklist and ensure your analytics, media tagging, and other services are uninterrupted.
The Adobe DTM to Launch migration process looks something like this:
- AUDIT your current DTM configuration to identify what won’t migrate automatically, where you might be using functionality that is either unsupported or deprecated in Launch, and identify opportunities for improvement.
- IMPLEMENT Does your current setup involve any scenarios that Launch does not support out of the box? For example, are you making two analytics calls simultaneously using different variable mappings?
- CONFIGURE Are you using third party tools that Launch has an extension for? We can help configure those to reduce development time and ensure you’re getting performance benefits where possible.
- REPURPOSE Are there any third party marketing pixels deployed outside of DTM that can be moved into Launch?
- VALIDATE Can you trust your data after the migration? We’ll work alongside you to help validate that your Launch configuration is ready for take off and you’re leveraging all the benefits Launch has to offer.
- TRAIN Do you need assistance on learning the ins and outs of Launch? We provide training to our clients to empower them to use Launch confidently and effectively.
- EXPLORE Are you using DTM currently but exploring other TMS platforms for your analytics implementation? We are experienced in helping our clients in a wide array of tag managers.
We’ve helped numerous enterprise clients successfully transition their current tag management implementations from Adobe DTM to Launch, as well as build new analytics integrations from the ground up. Adobe Launch is a great tool with new and exciting capabilities, including a large extension catalog and asynchronous deployment options.
Contact us if we can help with any of your migrated related needs or questions.