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Google to Auto-Migrate UA Properties to GA4 Unless You Act Now

Google recently announced plans to automatically migrate all Standard Universal Analytics properties to GA4 after Feb. 28, 2023. What does this mean for your analytics, and what should you do (if anything)?

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Our GA4 Implementation Webinar is Now Available for Viewing

If you couldn’t attend our live Google Analytics 4 implementation webinar on July 20, the recorded video is now available for viewing.

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Why You Should Be Excited About Setting Up and Using GA4 Now

There’s a lot to be excited about in Google Analytics 4. Its powerful new features could take your analytics game to the next level. Here are some of the benefits of getting started with GA4 now.

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Maximizing user Journey Reporting in GA4

Google Analytics 4 has been hyped for its customer-centric measurement abilities, no longer fragmented by device or platform. But you can’t get to this point in GA4 without some customization. Today we’ll explore how you can configure GA4 for maximum user journey reporting.

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Introducing “Google Analytics 4 (GA4) in 400 Words”

In the last decade, Google has only made a few significant updates to its Google Analytics product. In 2012 we saw the transition from Classic Analytics to Universal Analytics. In 2016, a premium version of …

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Why Your Business Needs Google Analytics 4 (GA4)

Welcome to the Evolytics “GA4 in 400 Words” blog series! In this first post, we’ll explore reasons your business should start using Google Analytics 4. [NOTE: In March 2022, Google announced the sunsetting of all …

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Are Bots Attacking Your Website Analytics?

Is bot traffic distorting the metrics in your website analytics? Learn more about bots, what they do, how they can impact your reporting, and what you can do about it.

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Are You Prepared for the End of Universal Analytics?

Configure Google Analytics 4 now to avoid gaps in your historical data Google recently announced that all standard, free Universal Analytics (Google Analytics 3) properties will stop processing new data on July 1, 2023. Google …

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How do Varying Definitions of Site “Visit” Impact My Business Reporting?

A visit is universally defined as a singular visitor or user on a website. However, different platforms use varying parameters and terms when reporting visits. For example, Adobe Analytics and Google Analytics differ in how …

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Audiences in Google Analytics 4

Google Analytics 4 (GA4) builds on the popular Audiences feature from Universal Analytics and imbues it with an improved configuration interface and more powerful remarketing capabilities.

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