Director of Marketing Analytics Bethany Hartley was selected by the Digital Analytics Association, in part, for her work with Children International.

Bethany Harley, Difference Maker

At Evolytics, our mission is to inspire people to use data in ways that make a difference in the world. As analytics consultants, we have a remarkable vantage point. Every day we see the amazing things that data can accomplish.

Nowhere is this more apparent than in our work with Children International, an organization focused on empowering children to break the cycle of poverty.

I’m proud to announce that our Director of Marketing Analytics, Bethany Hartley, has been selected as a finalist by the Digital Analytics Association for its annual Difference Maker award based on her use of data to advance Children International’s goal of serving one million children by 2025.

In order to help fulfill the organization’s growing data and analytics needs, Children International engaged Bethany to conduct an end-to-end data audit.
CEO of Children International Susana Eshleman speaks highly of both Bethany and her work.

Bethany’s commitment to our mission, and her constant focus on our goal of supporting one million children by 2025, produced a very comprehensive audit that addressed our successes and opportunities across the entirety of the data lifecycle. We were immediately able to take action based on the findings, and she’s now leading several follow up projects for us, making a positive impact on our operations, and the world.

— Susan Eshleman, Children International CEO

Bethany spent days on site with Children International, interviewing individuals from analytics, operations, marketing, donor development, finance, and IT to understand the wealth of currently available data: business questions currently answered by the data as well as new questions needing answers, processes for various kinds of data collection in the field, data aggregation processes, reporting needs, analysis needs, processes for reporting and analysis execution, and opportunities for future analysis and testing.

A Children International Library in the Philippines

To ensure a comprehensive audit representative of all of Children International’s opportunities with data, Bethany used the Evolytics Data Lifecycle as a framework for the audit.

She worked tirelessly to distill the disparate findings from each department and individual, find connections and synergies, and prioritize both the current successes and opportunities. She also provided creative ideation for solutions that took into consideration Children International’s unique operational challenges: multi-lingual operations, cultural contextualization of data, staff member safety considerations, limited internet connections, and limited access to transportation.

Bethany’s audit deliverables to Children International included a prioritized engagement plan focused on the top five most pressing needs across the Data Lifecycle, a presentation summary of the key findings and recommendations for each stage of the lifecycle, and a detailed written report of all findings and recommendations. These outputs were shared across the organization and have informed 2018 project charter prioritization as well as resource allocations, all with the goal in mind of serving one million children.

We’re incredibly proud of our partnership with Children International and of the work Bethany has done to inform the organization’s data strategy. This work will help one million children break the cycle of poverty by 2025.

“With Evolytics I’m fortunate to have an employer that recognizes the limitless potential of data, and the opportunity that we, as analytics practitioners, have to drive meaningful change,” Bethany said. “What’s more, Evolytics’ supporting me and my time with an organization like Children International allows me to personally live our mission and use data to make a difference in the world.”

Written By

Carey Wilkins

As President of Evolytics, Carey Wilkins provides strategic leadership across Evolytics operations, ensuring continued growth of existing client partnerships and new business efforts. With over 20 years of interactive marketing and digital analytics experience, Carey speaks at digital analytics conferences worldwide and has been pivotal in growing the footprint of Evolytics to include analytics support for some of the world's most recognized and respected brands.