Adobe announced Sarah Owen, Director of Data Collection, is amongst the 12 inaugural Analytics Champions in 2020.

I am delighted to announce that Sarah Owen, Director of Data Collection at Evolytics, has been given the prestigious title of Adobe Analytics Champion. 

Sarah Owen Adobe Analytics Champion

The Adobe press release states that “the Adobe Analytics Champions are a community that unites Adobe Analytics’ most passionate and strategic users and partners to help all Adobe Digital Experience customers thrive by sharing their expertise, best practices and strategies.”

The 12 Champions come from all over the globe, representing an array of roles and industry verticals.  As analytics thought leaders and Adobe Analytics Champions, Sarah and her peers will be given the opportunity to speak at Adobe events, participate in the Experience League, and create helpful content for the Adobe Analytics community. 

Hearing that Adobe chose Sarah as one of their 2020 Analytics Champions is not a surprise, and I can’t think of anyone more deserving.

Sarah has over 14 years of experience in the digital space, supporting both digital marketing and digital analytics initiatives at enterprise companies such as Intuit, Hallmark, Sprint, and H&R Block. The Evolytics team feels the enthusiasm and knowledge Sarah brings to work every day. 

“I’ve been lucky enough to have Sarah as my manager/mentor and attribute much of my analytics success to her sharing her knowledge,” Senior Data Collection Analyst Josh Lehne said. “Whether it’s a question in reporting regarding attribution, classifications, proper metrics or analytics implementations from legacy to the latest toolset, Sarah has an answer.  If she doesn’t, she’ll help you find the right one.”

Sarah ensures the Evolytics team and our clients are able to make the most of Adobe Analytics, whether she’s developing analytics tracking plans, troubleshooting tracking issues, or training teams to analyze with confidence. Sarah’s presence makes team members feel more empowered with Adobe Analytics to solve their business challenges. She herself is an Adobe Certified Expert with the following areas of expertise: Analytics Architect, Analytics Business Practitioner, Analytics Developer, and Reports & Analytics. Years ago, Sarah led the charge to ensure Evolytics earned the Adobe Partner Certification.  This required organizing certifications and study groups for developers and analysts. 

Evolytics Adobe Certified Partners

“Hearing that Adobe chose Sarah as one of their 2020 Analytics Champions is not a surprise, and I can’t think of anyone more deserving,” Josh Lehne, a member of Sarah’s Data Collection team said. “She works tirelessly to lend her abilities to clients and colleagues alike with a genuine enthusiasm and dedication that is unmatched.”

Sarah has a reputation of positivity and embodies our core values: delivering awesome, exceeding expectations, having fun, and respecting teamwork. 

“I had the pleasure of working with Sarah prior to coming to Evolytics, and was excited to be on the same team with her again,” MarTech Architect Jim Bradley said. “Whenever I have a tricky question about how to use the tool, present the data in Workspace, or how to explain something to the client, I go to Sarah.”

You can read more about the Adobe Analytics Champion program and meet the inaugural class here

Written By


Carey Wilkins

As President of Evolytics, Carey Wilkins provides strategic leadership across Evolytics operations, ensuring continued growth of existing client partnerships and new business efforts. With over 20 years of interactive marketing and digital analytics experience, Carey speaks at digital analytics conferences worldwide and has been pivotal in growing the footprint of Evolytics to include analytics support for some of the world's most recognized and respected brands.