Blog


Sharing analytics tips, expert advice and industry insights.

A/B Testing, Illustrated through Pie

How testing pie recipes can teach your team about the human side of A/B testing Non-mathematicians will be excited to find that A/B Testing requires a type of logic that goes beyond statistical calculations. We’re …

Why Testing Should be a Part of Your Organizational Culture

To some, testing isn’t just a tool for business answers, it’s a way of life It’s no surprise to the Evolytics team that testing is an integral theme in bestselling entrepreneurial literature such as “The …

Risk Tolerance & Error in AB Testing

How to Minimize Type I and Type II Error There’s much more subjectivity in statistics than we give it credit for. All of the mathematical variables put in place are based upon assumptions. One of …

Are You Ready for Multivariate Testing?

Multivariate experiments can deliver a wealth of information to fuel your Optimization Program Optimizing your website is important. The best visitor acquisition campaign in the world doesn’t matter if consumers aren’t converting once they visit …

A/B Testing for Website Optimization: Part 2

Using Excel to Interpret your A/B Test Results This is part two in a series. If you haven’t read part one about developing an A/B Test, click here. Many A/B Tests are set up to …

A/B Testing Basics for Website Optimization: Part 1

A/B Testing is one of most impactful mechanisms for conversion rate optimization In its simplest form A/B Testing is comparing one holistic website experience to another and measuring based on one key performance indicator (KPI). …