Sharing analytics tips, expert advice and industry insights.

How Health Insurance Companies Benefit from CDPs

Engaging customers with a CDP analytics solution creates new revenue-generating and retention opportunities for insurance companies.

Tealium Releases “2022 State of the CDP Report”

The 2022 State of the CDP Report presents findings collected after surveying more than 1,000 marketing and business leaders in the healthcare, financial services, retail, and tech industries about Customer Data Platforms.

How do Varying Definitions of Site “Visit” Impact My Business Reporting?

A visit is universally defined as a singular visitor or user on a website. However, different platforms use varying parameters and terms when reporting visits. For example, Adobe Analytics and Google Analytics differ in how …

How to Improve Your Data Views Using Adobe Workspace Settings

Tell better stories about your data with view settings available in Adobe Analytics Workspace.

Google Analytics 4 Events

In this fourth post of the GA4 in 400 Words series we’ll be discussing Events and the significant changes when compared to the multiple Universal Analytics (UA) hit types.

Why Your Business Needs Google Analytics 4 (GA4)

Welcome to the Evolytics “GA4 in 400 Words” blog series! In this first post, we’ll explore reasons your business should start using Google Analytics 4. [NOTE: In March 2022, Google announced the sunsetting of all …

Dual Tagging with Google Analytics 4 and Universal Analytics

Welcome to the Evolytics “GA4 in 400 Words” blog series! In this second post, we’ll discuss an easy way to start dual tagging in GA4. [NOTE: In March 2022, Google announced the sunsetting of all …

The Missing Link to Organizing Adobe Analytics Workspace Projects

Intra-linking can be used to create an Adobe Analytics Workspace Table of Contents, Reference Guides, or Panel Summaries to guide a user through the analysis and tell a more effective data story.  An organized Adobe …

COVID-19 Calendar Timeline Data for Analysts

The COVID-19 Calendar Every Analyst Needs Right Now It seems a bit unnecessary at this point to say we’re living in crazy times, but that doesn’t make it any less true. Just as the COVID-19 …

Pro Tip: Choosing your Adobe Summit Sessions

As you are perusing your session options for the Adobe Summit, we encourage you to check out one of our favorites, S942 Seamless Buying Experiences Using Invoca Call Data with Adobe Analytics, as presented in …