Sharing analytics tips, expert advice and industry insights.

Tealium Releases “2022 State of the CDP Report”

The 2022 State of the CDP Report presents findings collected after surveying more than 1,000 marketing and business leaders in the healthcare, financial services, retail, and tech industries about Customer Data Platforms.

Writing Open-Ended Survey Questions for Computational Analysis: Part 1

Open-ended survey questions provide important nuance and additional information that may not be revealed via close-ended questions.

How do Varying Definitions of Site “Visit” Impact My Business Reporting?

A visit is universally defined as a singular visitor or user on a website. However, different platforms use varying parameters and terms when reporting visits. For example, Adobe Analytics and Google Analytics differ in how …

Audiences in Google Analytics 4

Google Analytics 4 (GA4) builds on the popular Audiences feature from Universal Analytics and imbues it with an improved configuration interface and more powerful remarketing capabilities.

Reporting with Comparisons in Google Analytics 4

This blog post will explore the Comparison feature, how it differs from Segments, and what you need to know to get started with it.

Maximizing user Journey Reporting in GA4

Google Analytics 4 has been hyped for its customer-centric measurement abilities, no longer fragmented by device or platform. But you can’t get to this point in GA4 without some customization. Today we’ll explore how you can configure GA4 for maximum user journey reporting.

Google Analytics 4 Events

In this fourth post of the GA4 in 400 Words series we’ll be discussing Events and the significant changes when compared to the multiple Universal Analytics (UA) hit types.

Account Structure in Google Analytics 4

Welcome to the third post in the Google Analytics 4 in 400 Words Series. Users of Universal Analytics are familiar with account structure hierarchies containing Accounts, Properties, and Views. Although Google Analytics 4 (GA4) retains …

Introducing “Google Analytics 4 (GA4) in 400 Words”

In the last decade, Google has only made a few significant updates to its Google Analytics product. In 2012 we saw the transition from Classic Analytics to Universal Analytics. In 2016, a premium version of …

Why Your Business Needs Google Analytics 4 (GA4)

Welcome to the Evolytics “GA4 in 400 Words” blog series! In this first post, we’ll explore reasons your business should start using Google Analytics 4. [NOTE: In March 2022, Google announced the sunsetting of all …