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Reporting with Comparisons in Google Analytics 4

This blog post will explore the Comparison feature, how it differs from Segments, and what you need to know to get started with it.
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Google Analytics 4 Events

In this fourth post of the GA4 in 400 Words series we’ll be discussing Events and the significant changes when compared to the multiple Universal Analytics (UA) hit types.
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Account Structure in Google Analytics 4

Welcome to the third post in the Google Analytics 4 in 400 Words Series. Users of Universal Analytics are familiar with account structure hierarchies containing Accounts, Properties, and Views. Although Google Analytics 4 (GA4) retains …
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Dual Tagging with Google Analytics 4 and Universal Analytics

Welcome to the Evolytics “GA4 in 400 Words” blog series! In this second post, we’ll discuss an easy way to start dual tagging in GA4. [NOTE: In March 2022, Google announced the sunsetting of all …
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