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Sharing analytics tips, expert advice and industry insights.

Data Driven Storytelling Tip #13: Eliminate Chartjunk (but Not Graphics)

Chartjunk is a term coined by Edward Tufte in his book, The Visual Display of Quantitative Information. In it, Tufte defines chartjunk as “non-data-ink or redundant data-ink”. Our interpretation of chartjunk is that it is …

Tableau 201: How to Make Donut Charts

When used properly, donut charts can be an effective way to communicate comparisons in a unique way. When used improperly, they are the butt of jokes mentioned in the same vein as pie charts. In …

Data Driven Storytelling Tip #12: Balance Data and Design

Data should always be the heart of any data visualization. Obviously, you cannot have a data visualization without data – and it is imperative that the data is accurate and honest. If we had to …

Tableau 201: How to Make a What-If Analysis Using Parameters

Parameters are one of the most powerful tools available in Tableau for exploring your data and providing interactivity to your end users. The best way to think of parameters is that they act as wildcards. …

Data Driven Storytelling Tip #11: Allow Discovery

Tell me and I forget, teach me and I remember, involve me and I learn. – Benjamin Franklin We’ve always loved the above quote from Benjamin Franklin, and especially in the context of data visualization, …

Data Driven Storytelling Tip #10: Use Callout Numbers

Callout numbers are one of the easiest ways to communicate what is most important to you in your data-driven story. A Google Images search for “callout” provides several examples of speech bubbles, thought bubbles, and …

Tableau 201: How to Make Bullet Graphs

How to Make Bullet Graphs is the third of a three-part post from “Use Corporate Chart Types”, tip nine in the Data-Driven Storytelling: Tips from an Iron Viz Champion series. Bullet graphs are a variation of …

Tableau 201: How to Make Small Multiples

How to Make Small Multiples is the second of a three-part post from “Use Corporate Chart Types”, tip nine in the Data-Driven Storytelling: Tips from an Iron Viz Champion series. Small multiples are a group …

Tableau 201: How to Make Sparklines

How to make sparklines is the first of a three-part post from “Use Corporate Chart Types”, tip nine in the Data-Driven Storytelling: Tips from an Iron Viz Champion series. Sparklines are condensed graphs or charts …

Data Driven Storytelling Tip #9: Use Corporate Chart Types

As data visualization becomes increasingly popular and designers and analysts alike look to put their own spin on the practice, sometimes we lose sight of the fundamentals. In many ways, data visualization has become a …