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Sharing analytics tips, expert advice and industry insights.

Data Driven Storytelling Tip #8: Don’t Use Pie Charts

…the only worse design than a pie chart is several of them…– Edward Tufte Pie charts have become one of the most recognizable and widely adopted chart types in business and data journalism. Being that the …

Introducing Tableau 201: A Resource for the Aspiring Data Viz Practitioner

Evolytics recently relaunched the site you are using, and there is now an entire section dedicated to data visualization posts – a perfect place for us to share some of our fun Tableau work, along …

Data Driven Storytelling Tip #7: Don’t Neglect the Set-Up

If content is king, then context is God. – Gary Vaynerchuk When you work closely with a set of data for a long time, the insights that emerge may begin to feel intuitive. It is natural …

Tableau 201: How to Create Icon-Based Navigation or Filters

In the second of two parts in the Tableau 201: The Making of Odds of Going Pro post, we will show you how to install custom shapes and use the images to filter and navigate dashboards …

The Hierarchy of Client Needs: A Framework for Analysts

There have been many discussions and conversations about what makes a good digital analyst…what skills, capabilities, education and training are needed for a career path in this industry. In fact, the Digital Analytics Association (DAA) …

Data Driven Storytelling Tip #6: Retell An Old Story

Our stories are not new; yet, in the retelling we are reborn as heroes. – Harley King We’ve all been there – a few months after introducing a new reporting format, you may start to …

Data Driven Storytelling Tip# 5: Use The Golden Ratio

Without mathematics there is no art.– Luca Pacioli The Golden Ratio, or 1 : 1.618, is a number found in patterns that we see all around us every single day. In fact, the shape of …

Data Viz Exploration: Visualizing the 4,627 Royals Games Since 1985

As lifelong Kansas City Royals fans, it has been a long time the last time the boys in blue were spotted in the MLB Playoffs. As you can imagine, twenty-nine seasons, particularly in baseball, provides …

Data Driven Storytelling Tip #4: Keep It Simple

I didn’t have time to write a short letter, so I wrote a long one instead. – Mark Twain We love this quote from Mark Twain because the author is putting a value on prioritizing …

Data Driven Storytelling Tip #3: Leverage Color

I found I could say things with color and shapes that I couldn’t say any other way – things I had no words for.– Georgia O’Keeffe During his keynote presentation at the 2014 Tableau Conference, …