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Sharing analytics tips, expert advice and industry insights.

eMetrics Summit: Building A Digital Analytics Community

I often get asked about which digital analytics conferences should be in the consideration set for attending. At the top of my recommendation list is the eMetrics Summit. This is a conference that I’ve been …

10 Tableau Data Viz Tips We Learned from Google Analytics

Five years ago, we were fortunate to be introduced to Tableau, a tool for data visualization that has led to personal opportunities and contributions to our clients’ businesses that we didn’t imagine would be possible …

Tableau 201: 3 Ways to Add Alerts to Your Dashboards

One of the biggest advantages to using a tool like Tableau is that the software can do much of the ‘heavy lifting’ for you. For example, you can build in logic to improve the usability …

Tableau 201: How to Compare and Create Segments

Scenario: The data set that you’re working with in Tableau has several dimensions that represent different customer segments such as Married vs. Single, New vs. Returning, RFM Score, or whatever segments are important to your …

Data Viz Exploration: Visualizing KU Basketball’s 11 Straight Big 12 Titles

KU Men’s Basketball recently won its eleventh straight Big 12 title, which made us curious to know how their feat stacks up against streaks of some of the most famous teams of all time. The …

Evolytics Receives Kansas City’s 25 Under 25® Outstanding Small Business Award

Evolytics is proud to announce that we are a 2015 recipient of Thinking Bigger Business Media’s 25 Under 25® Award which recognizes 25 outstanding Kansas City businesses with under 25 employees. The 25 Under 25® …

Tableau 201: How to Change Date Aggregation Using Parameters

Problem: Tableau makes selecting and changing the aggregation of a date dimension very easy while you are building a view. However, unless an end user is viewing an individual sheet in Tableau Desktop, they can’t …

Data Propaganda: An Introduction to Avoiding Data Lies

Propaganda is defined in Merriam Webster’s Dictionary as: Manipulation of information to influence public opinion. By this definition, propaganda can be intentionally or unintentionally spread, with the repercussions being an uninformed/misinformed public . This is the …

Top 10 Evolytics Events of 2014

It has been a full and vibrant year at Evolytics, and the business has grown in part because our team is strong.  That strength is built on relationships.  It is not all work – relationships …

Evolytics Gives Back to Rose Brooks Center

For many, it is hard to imagine what it would be like to be afraid in your own home. So afraid for your safety and that of your children that you have to flee. Fortunately …