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Sharing analytics tips, expert advice and industry insights.

Reviewing In-Tweet Analytics for Mobile Twitter Apps

Chances are that if you are a Twitter user, you’re probably using the service via your mobile device. As the Wall Street Journal reports, at least 85% of Twitter users access it from their phone …

Data Driven Storytelling Tip #15: Tell A Story

Storytelling is the most powerful way to put ideas into the world today.– Robert McAfee Brown In an ideal scenario, the stories in your data are so compelling that they are self-explanatory. Unfortunately, this is rarely …

Using Adobe Analytics Report Builder

Every digital analyst has encountered a situation where a client says “I would like to see a report about [Topic] delivered to my inbox every [Frequency] and updated automatically.” There are multiple ways of fulfilling …

Data Driven Storytelling Tip #14: Freeform Dashboard Design

Conformity is the jailer of freedom and the enemy of growth.– John F. Kennedy Using freeform dashboard design is an easy way to tie several of our data visualization tips together including Use the Golden …

Data Driven Storytelling Tip #13: Eliminate Chartjunk (but Not Graphics)

Chartjunk is a term coined by Edward Tufte in his book, The Visual Display of Quantitative Information. In it, Tufte defines chartjunk as “non-data-ink or redundant data-ink”. Our interpretation of chartjunk is that it is …

Tableau 201: How to Make Donut Charts

When used properly, donut charts can be an effective way to communicate comparisons in a unique way. When used improperly, they are the butt of jokes mentioned in the same vein as pie charts. In …

Data Driven Storytelling Tip #12: Balance Data and Design

Data should always be the heart of any data visualization. Obviously, you cannot have a data visualization without data – and it is imperative that the data is accurate and honest. If we had to …

Tableau 201: How to Make a What-If Analysis Using Parameters

Parameters are one of the most powerful tools available in Tableau for exploring your data and providing interactivity to your end users. The best way to think of parameters is that they act as wildcards. …

Data Driven Storytelling Tip #11: Allow Discovery

Tell me and I forget, teach me and I remember, involve me and I learn. – Benjamin Franklin We’ve always loved the above quote from Benjamin Franklin, and especially in the context of data visualization, …

Data Driven Storytelling Tip #10: Use Callout Numbers

Callout numbers are one of the easiest ways to communicate what is most important to you in your data-driven story. A Google Images search for “callout” provides several examples of speech bubbles, thought bubbles, and …