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Sharing analytics tips, expert advice and industry insights.

Why Your Business Needs Google Analytics 4 (GA4)

Welcome to the Evolytics “GA4 in 400 Words” blog series! In this first post, we’ll explore reasons your business should start using Google Analytics 4. [NOTE: In March 2022, Google announced the sunsetting of all …

Dual Tagging with Google Analytics 4 and Universal Analytics

Welcome to the Evolytics “GA4 in 400 Words” blog series! In this second post, we’ll discuss an easy way to start dual tagging in GA4. [NOTE: In March 2022, Google announced the sunsetting of all …

The Missing Link to Organizing Adobe Analytics Workspace Projects

Intra-linking can be used to create an Adobe Analytics Workspace Table of Contents, Reference Guides, or Panel Summaries to guide a user through the analysis and tell a more effective data story.  An organized Adobe …

COVID-19 Calendar Timeline Data for Analysts

The COVID-19 Calendar Every Analyst Needs Right Now It seems a bit unnecessary at this point to say we’re living in crazy times, but that doesn’t make it any less true. Just as the COVID-19 …

Pro Tip: Choosing your Adobe Summit Sessions

As you are perusing your session options for the Adobe Summit, we encourage you to check out one of our favorites, S942 Seamless Buying Experiences Using Invoca Call Data with Adobe Analytics, as presented in …

Should You Hire a Third-Party Analytics Agency?

Improve Data Insights with an Analytics Agency RFP Partnering with a data analytics agency to outsource or augment your analytics can be a vital component in your data management strategies. When an organization requires specialized …

What, Exactly, is a Data Layer and Why do I Need One

One of my long-time issues with my chosen profession is that it tends to create meaningless buzzwords and catch-phrases at a dizzying pace. Magazine articles, speeches at conferences, sales presentation and, yes, blog posts frequently …

Are New Browser Privacy Settings Impacting Your Analytics?

Firefox’s latest Enhanced Tracking Protection gave users the option to block cookies and storage access from third-party trackers. In October 2018, Mozilla.org announced the release of Firefox’s Enhanced Tracking Protection (ETP). ETP gave users the option to …

Marketing Analytics Director Selected as DAA Quanties Difference Maker Award Finalist

Director of Marketing Analytics Bethany Hartley was selected by the Digital Analytics Association, in part, for her work with Children International. At Evolytics, our mission is to inspire people to use data in ways that …

Revealing Gaps in Analytics Data

An Introduction to the data AUDIT Framework Do any of the following statements resonate with you, or, maybe, describe how others feel at your company? I don’t trust my analytics data.Web analytics doesn’t match my …