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Creating Successful Adobe Launch Extensions

Last week, we announced that we are participating in Adobe’s Launch Extension Idol competition and reviewed the ideation and selection process used to collectively decide which extensions to create. This week, we dive into developing …

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Launching New Extensions for Adobe Launch

How to choose the best launch extension ideas Evolytics is excited to announce that we are participating in Adobe’s Launch Extension Idol competition. Even though the competition deadline draws near at the end of February, …

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Your Automated Data Validation Tool Found a Problem. Now What?

Automated data validation tools such as ObservePoint are certainly time savers, but they only identify data collection issues. It’s still up to you to solve them. We all know the importance of data integrity. We …

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Leveraging Tealium iQ Profile Libraries

Turn your Tag Management Spaghetti Back into a Tag Management System At Evolytics, we always ask ourselves the same question with any TMS implementation that spans multiple web properties. How can we best organize our code …

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A Guide to Choosing the Best Tag Management System

When researching a tag management system (TMS), understanding the key players and their strengths is a good starting point. While each TMS performs the same general purpose of adding javascript to a site for data …

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Adobe Launch Brings Improvements While DTM Sunsets

After many years of talking about it, Adobe Launch was released in November 2017, and with it, came a plethora of improvements over its predecessor, Adobe Dynamic Tag Manager (DTM).  This tag management system (TMS) …

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How to Audit Analytics Tracking Calls

Learn the Most Critical Part of an Analytics Audit Auditing your website analytics can seem daunting at first. Just as when people use an app analytics tool, there are many questions to ask. Where do …

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How to Implement Adobe Device Co-op

Implement Adobe Device Co-op to strengthen your customer-centric analytics.  What do donuts from your marketing team and a glowing year-end performance review from your boss have in common? You! Yes, you can be the recipient …

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Take Your Automated Marketing to the Next Level with Tealium’s Universal Data Hub

Using Tealium for more than just tag management Here at Evolytics, we’ve been working with Tealium pretty heavily over the past couple of years, and we think TealiumIQ is a fantastic tag management solution. However, …

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Three Reasons your Web Analytics Data is Wrong

Website traffic is a difficult source of data. Consider the way a chemist collects data while testing a chemical reaction. They use known chemicals dissolved at precise concentrations and mix a precise volume of each …

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