INVOCA HELPS YOU SEE WHEN A BOUNCE IS ACTUALLY A CONVERSION.
A paid search term brings a potential customer to your website. Somewhere during that visit they pick up their phone and call the number displayed on the page and buy your product or service. That is great for your company, but did your paid search program and website get credit for that purchase? Or maybe there is a spot in your online purchase journey where customers get frustrated and elect to make a call. How can you identify where that is happening so you can improve the online experience? Invoca shines a light on previously blind spots in marketing attribution analysis.
The Invoca platform brings your digital and telephone experiences together. Integrations with popular tools such as AdWords, Facebook, Bing and Adobe Analytics allow you to see telephone actions with your other online activities. Evolytics will work with you to understand how your call center works as part of your digital efforts and integrate call data into your digital platforms to provide a more complete picture of your customer interactions.
What does Invoca do?
Invoca specializes in bridging the digital divide. Their software enables you to marry the data from telephone calls with data from your digital experience. This is important because, for many ecommerce sites, the call center is the highest converting channel. By leveraging unique phone numbers, Invoca doesn’t require a user to click on the call button to be linked to the digital portion of the customer journey. Understanding omnichannel customer journeys creates a competitive advantage for conversion rate optimization (CRO) practices.
How can Evolytics help with Invoca?
Evolytics offers a full-service instrumentation of this process, from aligning on display number strategy to implementing on the website to analyzing performance in order to optimize the holistic customer experience. Read this case study to see how Evolytics and Invoca partnered with eHealth to save over $3 million dollars.
Align stakeholders around a Measurement Strategy that includes Invoca
Developing a data strategy, especially a cross-channel strategy to better understand the customer journey, is difficult. Evolytics has helped dozens of enterprise clients develop their digital analytics strategies, and our approach to helping you integrate Invoca into your measurement plan is no different. During this phase, we will conduct stakeholder interviews; gain an understanding of your specific business questions; discern between the signal and the noise, so you’re not tracking vanity metrics; and deliver a blueprint for the Invoca implementation.
Acquire the data you need to answer your business questions
A successful Invoca implementation involves sending data about the visitor to the Invoca platform, displaying the phone numbers on your web page and configuring the integration with your analytics tools. Evolytics will work with your analytics, marketing and development teams to ensure success through each step of the implementation. Our experience can help you overcome all of the common obstacles, so your Invoca implementation works exactly as intended.