Challenge

Our partners at St. Jude Children’s Research Hospital’s fundraising arm, American Lebanese Syrian Associated Charities (ALSAC), were looking for ways to maximize their investment in Adobe Launch and Adobe Analytics. One clear area of opportunity was building the internal knowledge required to support each of these platforms. They already had the tools in place, and a basic understanding of how they worked, but were interested in expert guidance to jumpstart their learning.

Solution

Knowing ALSAC’s needs, and where the strengths and weaknesses of the analytics team could be found, Evolytics designed a course syllabus specifically for them. We spent two amazing days on site guiding the team through each topic, engaging in robust conversation throughout. 

Where possible, we leveraged existing Adobe Analytics implementations and the related data to illustrate terminology, features, and options within the tool. Every attendee was encouraged to follow along, hands-on, and to ask clarifying questions. The power of using the client’s data and terminology personalizes the experience, allowing them to walk away with actionable, relevant new skills.

Continuing with the hands-on theme, for Adobe Launch, Evolytics created a live sandbox environment for each ALSAC team member to use throughout the course. With both a custom website and related Launch property, each attendee was given the opportunity to see, touch, and feel the capabilities and features of Adobe Launch. The safety of these custom training environments, combined with the expert guidance of Evolytics’ tenured training team, ensured that each team member left training prepared to move ALSAC’s analytics implementation forward.

Results

As we’ve heard time and again, Evolytics’ personal approach to teaching and training proved to be a success. Each attendee walked away with new skills and greater confidence. Their understanding of Adobe Analytics, and how to get the most out of it was strengthened; as was their confidence in managing analytics-related tagging (Adobe Analytics, third-party marketing beacons, etc) via Adobe Launch.

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