Seamless Buying Experiences Using Invoca Call Data with Adobe Analytics (S942)
April 1, 2020
eHealth, one of the largest health insurance marketplaces, needed to connect the dots between online customer interactions and offline phone calls to make data-driven decisions and maximize ROI. Without insights into inbound calls, eHealth was missing critical data needed to optimize marketing spend, reduce customer acquisition costs, and drive more revenue. Learn how eHealth worked with digital analytics consultancy Evolytics to integrate Invoca with Adobe Analytics, uncovering insights in call data to drive a 20% reduction in CPA, 20% increase in conversions, and $3.5M in cost savings. By attending this session, your information will be shared with Invoca.
University of Missouri
Presenting to course MARKETING 4650: e-Marketing
April 30, 2020
One of the biggest challenges we see clients face is connecting their data to business impact. It’s a challenge that presents huge career opportunities. And yet, for some business students, data analytics can be seen as an unrelated industry…work best suited for computer science or IT specialists. As digital marketing class guest speakers, Evolytics highlights the role of data in business decision-making, and explores the career path of a real-life marketer-turned-analyst.