Adobe Analytics Team Training from the Experts

Our team at Evolytics has over 50 combined years of Adobe Analytics experience. We’ve formally and informally trained countless users on this analytics platform, setting the foundation for world-class digital analytics practices. 

Evolytics brings a wide range of experience, having partnered with enterprise companies such as Intuit (TurboTax, QuickBooks), eHealth, and Sephora to design and build best-in-class analytics practices. From measurement planning and solution design, implementation and tool configuration, to reporting and analysis, we know Adobe Analytics.

Our Adobe Analytics training is typically structured as an on-site, eight-hour course, conducted in two half-day sessions. While sessions are designed for new users, the content may be customized for your specific audience and experience levels. 


Why Choose Adobe Analytics Training with Evolytics? 

  • Industry-proven Adobe Analytics expertise
  • Separate technical user and business user training course material
  • Customized curriculum using your Adobe Analytics data
  • Hands-on and interactive


Our Adobe Analytics Training Course

Introduction to Web Analytics 

  • An orientation to digital analytics industry methodologies, key metrics, use cases, and best practices.

Getting Started with Adobe Analytics

  • A product overview, highlighting key differences compared to other digital analytics platforms, sets the stage for tool exploration. 

Fundamentals of Adobe Analytics Data Collection

  • A foundational session, facilitating expert reporting and analysis based on the user’s understanding of data collection methodologies.

Creating and Interpreting Reports (formerly Omniture Site Catalyst)

  • A tutorial on building reports, customizing metrics, drilling down, and scheduling reports or alerts.

Campaign Tracking Explained

  • An introduction to Marketing Channel Reports and Processing Rules,  attribution methodologies, and custom campaign classifications. 

Using Segmentation in Analysis

  • Actionable examples of the efficiencies afforded by segmentation when analyzing complex data, as well as criteria for determining the most accurate approach to building new segments.

Adobe Analytics Suite Overview

  • An overview of the accompanying, add-on products available to support your reporting and digital analytics efforts. 

"When we need subject matter expertise on testing approaches or data insights we turn to Evolytics. They will look at a problem from many different angles and offer recommendations that align back to our business goals. Evolytics doesn’t rely on a single account person but rather the entire team to come up with solutions to complex problems and will present the information in a way that the audience can understand. We value their input and know that we can depend on them to think strategically and help us to execute technically."

Erica Thornley

Former Senior Director of Digital Analytics | Vail Resorts

"Evolytics is a consulting firm vs. a contracting firm. This is a big differentiator for me. Evolytics is proactive in coming up with creative solutions, such as how we automate our QA process. They always bring new ideas and new ways of doing things to the table. In a fast-changing technology environment, that capability is critical."

Keith Cheung

Director of Digital Analytics | Realtor.com, A News Corporation Company

“With Evolytics we are putting our money where our mouth is and building out a 360 degree view of the customer.”

Will Guimont

VP, Analytics & Reporting | eHealth

"Evolytics’ mission to use data in ways that inspire people to make a difference in the world complements our mission to empower children to break free from poverty. This alignment created a strong foundation for our ongoing partnership as we build a data-informed approach to optimizing our programs and amplifying our impact on children around the world."

Susana Eshleman

CEO of Children International

"I appreciate the prompt response for urgent requests and the time they take to explain data anomalies. Their feedback has been invaluable on our tagging issues."

Uma Kalaga

Manager, Digital Analytics & Insights | ALSAC/St. Jude Children's Research Hospital

"The Evolytics team has a teaching mindset.  I first engaged Evolytics to help us establish an A/B testing program at Vail Resorts.  They took the time to educate and share their knowledge of A/B and Multi-variate testing techniques, so that we could become experts in house."

Erica Thornley

Former Senior Director of Digital Analytics | Vail Resorts

"I have confidence that Evolytics will go out of their way to make me successful. So does my team. This is part of the Evolytics culture and a commitment to excellence that I’ve witnessed from company to company and throughout the ten years I’ve worked with them."

Keith Cheung

Director of Digital Analytics | Realtor.com, A News Corporation Company

“A major thumbs up. There is no alternative I’d recommend other than Evolytics.”

Will Guimont

VP, Analytics & Reporting | eHealth

"Evolytics was our top choice for Tableau Training because they're not just Data Viz experts. They understand business and data, so can help us understand how to best tell a visual story in a way that makes sense to business performance."

Tad Brinkerhoff

Former Assistant Dean, MBA Programs | University of Missouri

"As we evolve our use of data across all aspects of our organization, Evolytics serves as a critical partner, providing strategic guidance, innovative ideation, and expert support in project activation and execution."

Bill Brewster

VP of Operations, Children International

"Evolytics is the leader for Adobe Analytics support. Throughout my organization, at all levels, Evolytics is recognized as the experts for implementing and integrating Adobe Analytics within our analytics technology stack. When we want to get something done right, it’s Evolytics we count on."

Keith Cheung

Director of Digital Analytics | Realtor.com, A News Corporation Company

“Evolytics makes sure that the solutions we have invested in work well together. The team helps us with the infrastructure and architecture of the solutions so that they talk to each other.”

Will Guimont

VP, Analytics & Reporting | eHealth

"The thing I appreciate the most is that Evolytics was able to understand our business and our customers very quickly, enabling them to uncover valuable insights on consumer behavior.  Their ability to tell a story by visualizing data helps us to understand the insights that matter most and act upon them quickly."

Erica Thornley

Former Senior Director of Digital Analytics | Vail Resorts

"I have said on multiple occasions that the best thing my predecessor at ALSAC/St. Jude left to me was the Evolytics Team."

Uma Kalaga

Manager, Digital Analytics & Insights | ALSAC/St. Jude Children's Research Hospital

"I have worked with many consulting firms in my career as an analytics team leader for Intuit, Visa and now at Move/Realtor.com. Evolytics is the consulting team that surpasses them all when it comes to digital analytics – they are the ones I can always count on and that I trust most."

Keith Cheung

Director of Digital Analytics | Realtor.com, A News Corporation Company

“Evolytics knows our business and provides perspective on what things we need to think about or solve for across our ecosystem. They get things done and they are fun to work with.”

Will Guimont

VP, Analytics & Reporting | eHealth

"We are fortunate to have found a partner with the breadth of analytics expertise that has helped us in many ways. They are helping us bring our outcome measurement framework to life by aligning our data, evaluating our systems, evolving our reporting, and identifying opportunities for optimization."

Susana Eshleman

CEO of Children International

Related Data Collection Blog Posts

Data collection tips from the experts.

What, Exactly, is a Data Layer and Why do I Need One
What, Exactly, is a Data Layer and Why do I Need One

One of my long-time issues with my chosen profession is that it tends to create meaningless buzzwords and catch-phrases at…

Inaugural Adobe Analytics Champions include Evolytics Director of Data Collection
Inaugural Adobe Analytics Champions include Evolytics Director of Data Collection

Adobe announced Sarah Owen, Director of Data Collection, is amongst the 12 inaugural Analytics Champions in 2020. I am delighted…

Are New Browser Privacy Settings Impacting Your Analytics?
Are New Browser Privacy Settings Impacting Your Analytics?

Firefox’s latest Enhanced Tracking Protection gave users the option to block cookies and storage access from third-party trackers. In October…

Adobe Launch Extension: An In-Depth Look at the Channel Source Identifier
Adobe Launch Extension: An In-Depth Look at the Channel Source Identifier

The Channel Source Identifier enables real-time personalization capabilities Recent posts on the Evolytics blog outlined our approach to building custom…