Sharing analytics tips, expert advice and industry insights.

Fortune Names Evolytics One of the 2022 Best Small Workplaces™

Evolytics earns a place on the Fortune and Great Place to Work list of 100 Best Small Workplaces for the third year in a row.

Migrate to One of These A/B Testing Platforms Before Google Optimize Sunsets

Our expert A/B Testing and Experimentation Team is here to help you migrate and maximize your testing program before Google Optimize sunsets.

Google to Auto-Migrate UA Properties to GA4 Unless You Act Now

Google recently announced plans to automatically migrate all Standard Universal Analytics properties to GA4 after Feb. 28, 2023. What does this mean for your analytics, and what should you do (if anything)?

Are Bots Attacking Your Website Analytics?

Is bot traffic distorting the metrics in your website analytics? Learn more about bots, what they do, how they can impact your reporting, and what you can do about it.

Inaugural VizJam Takes on the Billboard Hot 100

Evolytics kicks of VizJam—a fun monthly event designed for our team to practice and build upon data storytelling skills. Check out how we approached data from the Billboard Hot 100 in our inaugural “jam session.”

Why You Need a Consent Management Platform for Your Website

Learn how a Consent Management Platform keeps websites compliant with privacy regulations and provides transparency about how users’ data is collected and used.

Celebrating Martin Luther King’s Legacy Through Employee Discussions on the Psychology of Racism

As we recognize Martin Luther King, Jr. Day, the Evolytics/Concord team prepares to begin discussing a new book in our Diversity, Equity, and Inclusion (DEI) Book Club about communicating across racial and ethnic divides and …

This is How Evolytics Employees Donated to Make a Positive Difference During the 2022 Holiday Giving Campaign

Evolytics were each given $100 to donate to a charity of their choice. Here’s where our team chose to give.

Go Ahead, Take a Peek at Your Testing Data!

What if there was a way to monitor data as you collect it—while maintaining statistical integrity? With sequential testing, peeking is allowed—even encouraged.

Giving it Forward During the 2022 Holiday Season

For the second year in a row, Evolytics employees were each provided $100 to donate to Give it Forward to a charitable cause of their choice.

Data Lakes, Data Warehouses & Data Lake Houses

Evaluating the strengths of Data Lakes and Data Warehouses, and opportunities to bridge the different data storage solutions in Data Lake Houses.