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Sharing analytics tips, expert advice and industry insights.

How to Analyze Inconclusive A/B Test Results

It’s all fun and games until your A/B Test is flat-tastic. Unfortunately, the ideal isn’t always real, and inconclusive A/B Test results happen. There are times when you look at your completed test data and …

Top Agency Finalist Announcement

We are proud to announce that Evolytics has been named one of five finalists for the Digital Analytics Association’s (the DAA’s) Top Agency Quantie award.  The Quantie Awards are held annually to recognize “the best …

Polls, Forecasts, and Fake News

Data-Informed Voter Series We live in an age of near-constant polling and what feels like overwhelming amounts of polling during presidential election years. After the 2016 election, Donald Trump’s unexpected victory shook the general public’s …

How to A/B Test During COVID-19

A field guide to experimentation in spite of coronavirus and finding the new normal When the effects of the coronavirus pandemic began showing up in my datasets, I struggled to find the new answers for …

Why COVID-19 is a Great Time to Optimize Your A/B Testing Program

Now is the perfect time to start or bolster an experimentation program UnSplash It’s difficult to prioritize experimentation during an economic downturn. Afterall, it feels like a nice-to-have rather than a run-the-business necessity. However, this …

Requirements Gathering Simplified: Why You Need a Dashboard Requirements Template

A quality dashboard requirements template means reproducible success within your data visualization practice. One of the toughest and most crucial steps in building dashboards for business stakeholders is gathering the requirements. If you fail to …

How to Run A/B Tests with Small Sample Sizes

Successful digital optimization programs don’t need unlimited traffic. How to deal with small sample sizes is one of the most frequent questions we get from clients, particularly when enterprise experimentation programs scale and individual business …

Inaugural Adobe Analytics Champions include Evolytics Director of Data Collection

Adobe announced Sarah Owen, Director of Data Collection, is amongst the 12 inaugural Analytics Champions in 2020. I am delighted to announce that Sarah Owen, Director of Data Collection at Evolytics, has been given the …

Experiment Nation features Evolytics’ Kenya Davis

Kenya Davis, Senior Manager of Decision Science, was featured in “A Panel Conversation on Experimentation Program Goals” Experiment Nation‘s mission? Connect the world’s Experimenters. Share learnings. Spread the passion. Editor Rommil Santiago interviewed Kenya alongside Shiva Manjunath, …

Custom Sorting with Parameters in Tableau

Custom Sorting Options Make Tableau Dashboards More User-Friendly Tableau has made great improvements to its sorting features over the years, such as nested sorting in version 2018.2. This has helped avoid user confusion when sorting, …