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Sharing analytics tips, expert advice and industry insights.

Fortune Names Evolytics One of the 2021 Best Small & Medium Workplaces™

Fortune Magazine and Great Place to Work have honored Evolytics as one of the 2021 Best Small & Medium Workplaces™. This is Evolytics 2nd time being named to this prestigious list, this year coming in …

More than 40 nonprofits benefit from Team Evolytics’ 2021 holiday giving campaign

Evolytics employees each received $100 to #giveitforward this recent holiday season. More than $5,000 was donated to 43 community charities across 10 industries and 3 continents. It’s been a rough time for people everywhere. This year …

How to Improve Your Data Views Using Adobe Workspace Settings

Tell better stories about your data with view settings available in Adobe Analytics Workspace.

Giving it Forward this Holiday Season

This Thanksgiving, we’re kicking off our first ever Give it Forward campaign by providing every member of our team $100 to donate to the cause of their choice. Every Evolytics employee is invited to talk …

Lindsey Peters of Evolytics a Finalist for Top Consultant Award from DAA

Each year, the Digital Analytics Association (DAA) honors “the best and brightest individuals in digital analytics” with peer-nominated and -judged awards. We are thrilled to announce that Evolytics’ Lindsey Peters was selected by her industry …

Evolytics Voted Finalist for 2021 Digital Analytics Association’s Top Agency Award

We are proud to announce that Evolytics has been named one of five finalists for the Digital Analytics Association’s (the DAA’s) 2021 Top Agency Quanties award.  The Quanties Awards are held annually to recognize “the …

Evolytics’ Liam Huffman Named Difference Maker Award Finalist by DAA

I am excited to share that Evolytics’ Liam Huffman was voted a finalist for the Digital Analytics Association (DAA) 2021 Difference Maker award.  The Difference Maker award “recognizes an analyst who makes a difference in …

Audiences in Google Analytics 4

Google Analytics 4 (GA4) builds on the popular Audiences feature from Universal Analytics and imbues it with an improved configuration interface and more powerful remarketing capabilities.

Reporting with Comparisons in Google Analytics 4

This blog post will explore the Comparison feature, how it differs from Segments, and what you need to know to get started with it.

Maximizing user Journey Reporting in GA4

Google Analytics 4 has been hyped for its customer-centric measurement abilities, no longer fragmented by device or platform. But you can’t get to this point in GA4 without some customization. Today we’ll explore how you can configure GA4 for maximum user journey reporting.