Improve Digital Marketing Agility and ROI with Trusted Data
Our economic downturn has many businesses scrambling to understand how they can withstand impending financial hardships and still compete against increased competition in the marketplace.
Your marketing analytics should produce trusted, reliable data that informs your marketing optimization efforts. Making quick, smart decisions and responding to current market demand is more important than ever before. Consistent campaign tracking and in-depth data analysis will inform your digital marketing efforts so you can generate greater business growth and increased ROI.
How We Can Help Strengthen Your Marketing Analytics
Digital marketing strategies and tactics are always changing. Adapting to those changes - as well as the events and trends going on in our world today - are key to maintaining (or gaining) the lead in your industry. We use our expertise in marketing analytics to help enterprise businesses adapt to these ever-changing market trends and consumer behaviors.
Specifically, we can help you gain a better understanding of the effectiveness of your current digital marketing efforts, ways to improve reporting through data visualization so you can more easily understand your data, how to implement and integrate key digital marketing technologies so you aren’t missing crucial data needed to inform insights, and we provide strategies for how to use that data to promote growth for your business.
Streamlining your data and processes will speed up your ability to make quick marketing decisions when they’re needed the most, so you can anticipate growing or decreased demand, communicate more effectively between your teams, and improve customer experience with your brand.
Our Top Marketing Analytics Solutions
Planning
Analytics Strategy
Foundational to every project is starting with your analytics strategy and aligning your measurement outcomes with your strategic objectives. This will serve as a strategic reference for other initiatives within your organization moving forward.
Getting Started
Digital Analytics Platform Implementation & Optimization
Whether you are migrating between digital analytics platforms, integrating a new one into your martech stack, or need assistance auditing your current systems to capture the data you need, we help with platform implementation, tool configuration and technical consulting.
Tag Management System (TMS) Implementation
Most enterprise businesses need help with their tag management system (TMS) implementation as it typically is integrating with other systems within the technology stack. Collecting and processing the amount of data most enterprise businesses have (and making sure it is done correctly) can be challenging. We help you with your tag management system implementation and technical platform integration to ensure you are getting quality data and not missing critical insights for your business.
Optimization Platform Implementation
We provide technical implementation and strategic consulting services for most testing and optimization tools so you can make website changes with confidence, grow revenue, and increase retention. We have close partnerships and particular expertise with optimization tools like Adobe Target, Google Optimize, VWO, Sitespect, Optimizely, and Split.io.
Customer Data Platform Implementation
There are many tools that help you gain more insights about your customers. The challenge is understanding that data and acting upon it. We help you implement or optimize a customer data platform so that it interacts well with other analytics platforms within your technology stack. Using a CDP, you can realize the benefits of one-to-one marketing through data governance, audience segmentation and personalization capabilities.
Activating Your Data
A/B Testing & Experimentation
We have helped clients earn millions of dollars in incremental revenue through experimentation, conversion rate optimization (CRO), and personalization of their digital marketing efforts. Using digital analytics platforms, overlaid with data science services, you can measure the impact of testing efforts so you have confidence in your optimization decisions going forward.
Personalization & Optimization
Customers expect personalized experiences when shopping online. Relevant messaging and frictionless experiences are important for building consumer affinity with a brand. Our analytics team will help you deliver personalized experiences, from implementing the technology needed to deliver personalized content, to building the data science models that inform segmentation strategies, to helping you build a personalization roadmap that includes A/B testing strategies for deploying test-and-learn personalized experiences in order to effectively measure the impact of one-to-one marketing programs on business goals.
Data Science
We help you anticipate customer behavior and future outcomes for your business initiatives through applied statistics, advanced predictive modeling techniques, and deeper insights. You can become proactive rather than reactive as a business to improve operational efficiencies and increase profitability.
Ongoing Growth
Data Visualization
Our data visualization expertise can deliver immediate insights for your team. The automation of reports and dashboards is critical for analysts who want to spend less time on data prep and more time on data analysis. Visualizing the data in a way that's easy to understand and share with stakeholders will increase adoption and usage of the data across the organization.
Developing Your Team
Digital Analytics Training
Investing in your people is equally important as investing in technology. Our customized digital analytics training is developed with your business and team in mind. We use your data and specific business questions within our curriculum, which ensures your team gets the most out of the time spent in training sessions. From system access to configuration, you will leave with more confidence in understanding how to most effectively and efficiently use the tools and processes your organization has adopted.
A/B Testing Training
We have helped clients earn millions of dollars in incremental revenue through experimentation, conversion rate optimization (CRO), and personalization of their digital marketing efforts. Using digital analytics platforms, overlaid with data science services, you can measure the impact of testing efforts so you have confidence in your optimization decisions going forward.
DISCOVER OTHER HELPFUL RESOURCES
Statistical Significance Calculator
The go-to A/B Test calculator, if you know your KPI conversion rate and sample size, you have everything you need.
Z Score to Confidence Calculator
If you have your standardized z-score, this calculator will help you convert that to a confidence level for either one-sided or two-sided tests.
Chi Square Calculator
Determine if the applied recipe influences conversion by measuring the distance of the actual counts from those that would be expected if they were not related.