Challenge

TurboTax had a wealth of data that it wasn’t able to efficiently access when trying to compile holistic customer journeys. Some information existed in one system, while complimentary information existed in another, and customer ids varied across systems, making it difficult to understand the true customer experience. Analysts spent more time collecting and compiling data than analyzing it.

Solution

For more than a decade, TurboTax has looked to Evolytics as an analytics thought leader to tackle its toughest business questions such as how to integrate disparate systems and create prescriptive Tableau dashboards that allow both technical and non-technical analysts to go on analysis deep dives. TurboTax partnered with Evolytics whose Data Engineering team was able to work seamlessly with its Data Visualization specialists. An enterprise-wide solution was leveraged across marketing, operations and customer care teams, linking website data to back-end customer data in Hadoop and Vertica environments.

Results

A solution was engineered to give cross-functional TurboTax teams access to a holistic customer journey by integrating data sources and designing powerful Tableau dashboards for business intelligence. Speed to insight has increased, and decision-makers have the information they need to support their data-driven culture.

Related Data Engineering Blog Posts

Data engineering insights from the experts.

How to Read SQL like the Pros
How to Read SQL like the Pros

Photo by Caspar Camille Rubin on Unsplash Early in my career, I found myself learning SQL on the fly. Specifically,…

March Madness Tableau Dashboard Enhances Machine Learning Model
March Madness Tableau Dashboard Enhances Machine Learning Model

This data visualization gets under the hood of the College Basketball Game Predictor’s Elo model Just in time to fill…

Evolytics Launches College Basketball Game Predictor
Evolytics Launches College Basketball Game Predictor

Have you filled out your NCAA bracket yet? Whether you're entering an office pool or trying to win the Yahoo…

An introduction to Adobe Clickstream
An introduction to Adobe Clickstream

The Adobe Analytics interface allows for quick and easy access to web data. However, there is often a business need…