If you couldn’t attend our live Google Analytics 4 implementation webinar on July 20, the recorded video is now available for viewing. Evolytics’ top analytics experts provide an overview of the GA4 experience, including features and functions—and, most importantly—the best way to implement GA4 prior to the sunsetting of GA3/UA in Q3 2023.

“Turn the GA4 Time Crunch into New Opportunities,” also offers tips for how organizations can get the most out of Google’s latest analytics platform, and the best way to preserve your GA3/UA historical data before it goes away. There’s much more to the UA sunset issue than just setting up GA4, and our webinar answers these pressing questions:

  • When should you start implementation?
  • How time intensive is setup and training?
  • Will all historical UA data disappear for good?
  • How does GA4 differ from UA?

The webinar’s panelists take viewers on a real-time tour of GA4 and go into detail about the GA3/UA sunset issue, highlighting potential challenges ahead, first-party data, and the benefits of integrating GA4 with your existing mar-tech stack after implementation.

After viewing the webinar you’ll have greater clarity about the gravity of this situation, what to expect moving forward, and how to beat the UA sunset and hit the ground running with enough data available to continue running year-over-year reports immediately after the transition. Often overlooked details—including team training—are covered, as well.

About Our Panelists:

Marc Richard, Senior Director of Analytics DevelopmentMarc leads digital analytics implementation efforts for Evolytics clients using Google Analytics and Google Tag Manager and oversees our Google certified partnership. Marc is an expert with more than 20 years in the analytics space, and has focused on web analytics since 2004.
Dave Fimek, Director of Analytics DevelopmentDave has more than15 years of experience in analytics beginning as an intelligence analyst in the U.S. military. Dave is a leading trainer, analytics subject matter expert, and is industry-recognized as an advanced practitioner of Google analytics tools.
Jim Bradley, Digital MarTech Architect
Jim has worked in marketing analytics for more than 10 years, with a focus on Adobe Marketing Cloud, and CDP strategy. He frequently speaks at analytics industry events, is a certified Adobe Architect, and is certified in Segment Analytics and Segment Implementation.

Contact us for more information about how Evolytics can help with your organization with a comprehensive, end-to-end GA4 implementation.