Blog

Building a Better A/B Testing Process

A strategy for building successful experimentation programs Leading digital experimentation tools such as Optimizely, Adobe Target, Google Optimize, Split IO, and VWO empower teams with limited statistical knowledge to run split tests and make informed decisions …

Read More

What we learned from Adobe Summit 2018

The Measurement Blog is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, …

Read More

Take Your Automated Marketing to the Next Level with Tealium’s Universal Data Hub

Using Tealium for more than just tag management Here at Evolytics, we’ve been working with Tealium pretty heavily over the past couple of years, and we think TealiumIQ is a fantastic tag management solution. However, …

Read More

A/B Testing, Illustrated through Pie

How testing pie recipes can teach your team about the human side of A/B testing Non-mathematicians will be excited to find that A/B Testing requires a type of logic that goes beyond statistical calculations. We’re …

Read More

Revealing Gaps in Analytics Data

An Introduction to the data AUDIT Framework Do any of the following statements resonate with you, or, maybe, describe how others feel at your company? I don’t trust my analytics data.Web analytics doesn’t match my …

Read More

Most Inspiring Quotes for Analysts

12 Months of Analytics Inspiration As a process-driven analyst, I appreciate the power of a good habit.  I kept a daily desk calendar in 2017 for the first time in my life.  I enjoyed pausing …

Read More

Measurement Blog December 21

The Measurement Blog is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, …

Read More

Turning Data into Donations for Not-for-Profit Organizations

Charities don’t just run on mission statements and good intentions. Donations fuel the charitable programs that make a difference in the world. The Urban Institute reports that private charitable giving is the number one source …

Read More

Measurement Blog November 22

The Measurement Blog is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, …

Read More

Three Reasons your Web Analytics Data is Wrong

Website traffic is a difficult source of data. Consider the way a chemist collects data while testing a chemical reaction. They use known chemicals dissolved at precise concentrations and mix a precise volume of each …

Read More