Switching from Google Optimize to Amplitude Experiment can be a significant change, and it’s important to understand the advantages and disadvantages of the platform. In this post, we’ll discuss what Amplitude Experiment is, how it works, and its advantages and disadvantages based on current reviews. Finally, we’ll offer some recommendations for using Amplitude as your primary analytics platform.

What is Amplitude Experiment and how does it work?

Amplitude Experiment is a product experimentation platform that allows you to test and optimize various aspects of your digital product, from user experience to pricing strategies. It provides you with a suite of tools to design, launch, and analyze experiments and A/B tests. Amplitude Experiment is part of the larger Amplitude platform, which offers advanced analytics and insights into user behavior.

The platform works by integrating with your website and tracking user behavior across various touchpoints. This data is then used to identify areas where your website could be optimized, and to design experiments to test potential solutions. Amplitude Experiment allows you to run experiments on any part of your website, from landing pages to checkout flows, and provides you with real-time data on how users are interacting with each variation.

Advantages

1. Comprehensive suite of tools: Amplitude Experiment offers a comprehensive suite of tools to design, launch, and analyze experiments. It provides you with a visual editor to design experiments, a targeting engine to specify which users should see each variation, and a statistical engine to calculate the statistical significance of your results. The platform also offers advanced features such as multivariate testing, personalization, and segmentation, making it a powerful tool for optimizing your website.
2. Real-time data: Get real-time data on how users are interacting with each variation. This allows you to make data-driven decisions and to quickly iterate on your experiments to find the best-performing variation.
3. Integration with other tools: Integrate with a range of other marketing tools, such as Google Analytics, Optimizely, and Segment, making it easy to incorporate into your existing marketing technology stack.
4. Advanced analytics: Amplitude Experiment is part of the larger Amplitude platform, which offers advanced analytics and insights into user behavior. This can provide you with a more complete picture of your website’s performance and user behavior.

Disadvantages

1. Steep learning curve: Amplitude Experiment can be complex to use, and it can take some time to get up to speed with all the platform’s features and capabilities. Additionally, the platform requires you to have some technical expertise to integrate it with your website and set up experiments correctly.
2. Pricing: It can be expensive, particularly for larger organizations or those with high levels of traffic. The platform offers a range of pricing plans, but even the basic plan can be costly for smaller businesses.
3. Limited customization: The visual editor provides a range of customization options, but it can be limiting if you’re looking to create highly customized experiments or tests.

Recommendations for using Amplitude Experiment as your primary analytics platform

1. Start with a small experiment: If you’re new to Amplitude Experiment, start with a small experiment to get a feel for the platform’s capabilities. This will allow you to familiarize yourself with the platform and its features without overwhelming yourself.
2. Invest in training and support: Amplitude Experiment can be complex to use, so investing in training and support can help you get the most out of the platform. Amplitude offers onboarding and training sessions, as well as dedicated support teams to answer any questions or resolve any issues you may encounter.
3. Focus on high-impact experiments: To get the most value out of Amplitude Experiment, focus on experiments that have the potential to drive significant improvements to your website. This could be anything from optimizing your checkout flow to improving your user onboarding process. By prioritizing high-impact experiments, you can ensure that you’re getting the most value out of the platform.
4. Use Amplitude Experiment in conjunction with other analytics tools: While Amplitude Experiment is a powerful platform, it’s not a replacement for other analytics tools. Use it in conjunction with other tools, such as Google Analytics or Mixpanel, to get a complete picture of your website’s performance and user behavior.
5. Consider your budget: Amplitude Experiment can be expensive, so it’s important to consider your budget before investing in the platform. Be sure to choose a pricing plan that aligns with your budget and traffic levels. Additionally, consider the potential return on investment (ROI) of using the platform, as it may justify the expense.

Conclusion

Switching from Google Optimize to Amplitude Experiment can be a significant change for an enterprise-level company, but it offers a range of advantages. The platform provides a comprehensive suite of tools to design, launch, and analyze experiments, real-time data on user behavior, and integration with other marketing tools. However, it’s important to be aware of the platform’s disadvantages, such as a steep learning curve and high pricing. By following the recommendations outlined in this post, you can maximize the value of Amplitude Experiment.