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Sharing analytics tips, expert advice and industry insights.

How to Run A/B Tests with Small Sample Sizes

Successful digital optimization programs don’t need unlimited traffic. How to deal with small sample sizes is one of the most frequent questions we get from clients, particularly when enterprise experimentation programs scale and individual business …

How to Analyze Inconclusive A/B Test Results

It’s all fun and games until your A/B Test is flat-tastic. Unfortunately, the ideal isn’t always real, and inconclusive A/B Test results happen. There are times when you look at your completed test data and …

Experiment Nation features Evolytics’ Kenya Davis

Kenya Davis, Senior Manager of Decision Science, was featured in “A Panel Conversation on Experimentation Program Goals” Experiment Nation‘s mission? Connect the world’s Experimenters. Share learnings. Spread the passion. Editor Rommil Santiago interviewed Kenya alongside Shiva Manjunath, …

Building a Better A/B Testing Process

A strategy for building successful experimentation programs Leading digital experimentation tools such as Optimizely, Adobe Target, Google Optimize, Split IO, and VWO empower teams with limited statistical knowledge to run split tests and make informed decisions …

A/B Testing, Illustrated through Pie

How testing pie recipes can teach your team about the human side of A/B testing Non-mathematicians will be excited to find that A/B Testing requires a type of logic that goes beyond statistical calculations. We’re …

Why Testing Should be a Part of Your Organizational Culture

To some, testing isn’t just a tool for business answers, it’s a way of life It’s no surprise to the Evolytics team that testing is an integral theme in bestselling entrepreneurial literature such as “The …

Risk Tolerance & Error in AB Testing

How to Minimize Type I and Type II Error There’s much more subjectivity in statistics than we give it credit for. All of the mathematical variables put in place are based upon assumptions. One of …

Are You Ready for Multivariate Testing?

Multivariate experiments can deliver a wealth of information to fuel your Optimization Program Optimizing your website is important. The best visitor acquisition campaign in the world doesn’t matter if consumers aren’t converting once they visit …

A/B Testing for Website Optimization: Part 2

Using Excel to Interpret your A/B Test Results This is part two in a series. If you haven’t read part one about developing an A/B Test, click here. Many A/B Tests are set up to …

A/B Testing Basics for Website Optimization: Part 1

A/B Testing is one of most impactful mechanisms for conversion rate optimization In its simplest form A/B Testing is comparing one holistic website experience to another and measuring based on one key performance indicator (KPI). …