Blog

How to Implement Adobe Device Co-op

Implement Adobe Device Co-op to strengthen your customer-centric analytics.  What do donuts from your marketing team and a glowing year-end performance review from your boss have in common? You! Yes, you can be the recipient …

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Evolytics A/B Testing Project Earns Top Analytics Team Quanties Nomination

The cross-functional top analytics team consists of subject matter experts in A/B testing, data engineering, data collection, and business analytics. The core values at Evolytics are dream, exceed, fun, and team. We encourage our employees …

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What we learned from Adobe Summit 2018

The Measurement Blog is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, …

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Revealing Gaps in Analytics Data

An Introduction to the data AUDIT Framework Do any of the following statements resonate with you, or, maybe, describe how others feel at your company? I don’t trust my analytics data.Web analytics doesn’t match my …

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Three Reasons your Web Analytics Data is Wrong

Website traffic is a difficult source of data. Consider the way a chemist collects data while testing a chemical reaction. They use known chemicals dissolved at precise concentrations and mix a precise volume of each …

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An introduction to Adobe Clickstream

The Adobe Analytics interface allows for quick and easy access to web data. However, there is often a business need for automation, more detailed analysis, or the integration of numerous data sources. This is where …

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Top Navigation Analysis: A Digital Analytics Association Recipe

Evolytics actively participates with various analytics organizations to provide insights and thought leadership. This recipe started from helping a client explore how website users interacted with top navigation in preparation for website A/B testing. We …

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Marketing Analytics Internship Spotlight: Kate Walker

Kate Walker, one of two summer 2017 Evolytics interns, is a second-year MBA student at the University of Missouri. She has a Bachelor of Science in industrial engineering and accepted an internship with Evolytics to …

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What Google Next means for analytics

Google livestreamed the keynote address of its Marketing Next 2017 conference on May 23 which explored the future of Google products such as Adwords, Analytics and DoubleClick. Evolytics team members attended the Google Next livestream …

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Using Adobe’s Marketing Cloud Visitor ID Service as a Common Identifier

Analyze your visitor across multiple sets of data sets In the world of digital analytics, the challenge of aligning multiple data sets is something we deal with every day. We’re always looking for a way …

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