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Evolytics Releases Adobe Launch Extension Updates

The Data Element Assistant Adobe Launch Extension is now even more powerful The original Data Element Assistant (DEA) extension helped you manipulate website data to satisfy tag management formatting requirements for analytics solutions, marketing beacons, …

Evolytics Voted Finalist for Digital Analytics Association’s Top Agency Award

We are proud to announce that Evolytics has been named one of five finalists for the Digital Analytics Association’s (the DAA’s) Top Agency Quantie award. The Quantie Awards are held annually to recognize “the best …

Pro Tip: Choosing your Adobe Summit Sessions

As you are perusing your session options for the Adobe Summit, we encourage you to check out one of our favorites, S942 Seamless Buying Experiences Using Invoca Call Data with Adobe Analytics, as presented in …

Should You Hire a Third-Party Analytics Agency?

Improve Data Insights with an Analytics Agency RFP Partnering with a data analytics agency to outsource or augment your analytics can be a vital component in your data management strategies. When an organization requires specialized …

Adobe Launch Extension: An In-Depth Look at the Channel Source Identifier

The Channel Source Identifier enables real-time personalization capabilities Recent posts on the Evolytics blog outlined our approach to building custom Adobe Launch extensions. From developing and selecting ideas, to extension development and documentation, it’s all …

The Big Reveal: Adobe Launch Extensions & the Team Who Made Them Possible

Last week, we announced that we are participating in Adobe’s Launch Extension Idol competition and reviewed the ideation and selection process used to collectively decide which extensions to create. Earlier this week, we also shared how we approached developing these …

Creating Successful Adobe Launch Extensions

Last week, we announced that we are participating in Adobe’s Launch Extension Idol competition and reviewed the ideation and selection process used to collectively decide which extensions to create. This week, we dive into developing …

Launching New Extensions for Adobe Launch

How to choose the best launch extension ideas Evolytics is excited to announce that we are participating in Adobe’s Launch Extension Idol competition. Even though the competition deadline draws near at the end of February, …

Adobe Launch Brings Improvements While DTM Sunsets

After many years of talking about it, Adobe Launch was released in November 2017, and with it, came a plethora of improvements over its predecessor, Adobe Dynamic Tag Manager (DTM). This tag management system (TMS) …

How to Audit Analytics Tracking Calls

Learn the Most Critical Part of an Analytics Audit Auditing your website analytics can seem daunting at first. Just as when people use an app analytics tool, there are many questions to ask. Where do …

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