Blog

Sharing analytics tips, expert advice and industry insights.

Observing a Digital Analytics Data Audit

Getting a crash course in everything Evolytics It’s not easy being new at a small company, especially one with such a specialized focus such as Evolytics.  Although there’s certainly some formality to the on-boarding process, …
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Customizing Adobe Dynamic Tag Management (DTM)

Adobe’s Dynamic Tag Management (DTM) is one of my preferred tag management system (TMS) tools. It’s simple, no frills design is a refreshing change from the competition. I appreciate the ease of use, but, above all, I love the …
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How do Varying Definitions of Site “Visit” Impact My Business Reporting?

A visit is universally defined as a singular visitor or user on a website. However, different platforms use varying parameters and terms when reporting visits. For example, Adobe Analytics and Google Analytics differ in how …
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Lindsey Peters of Evolytics a Finalist for Top Consultant Award from DAA

Each year, the Digital Analytics Association (DAA) honors “the best and brightest individuals in digital analytics” with peer-nominated and -judged awards. We are thrilled to announce that Evolytics’ Lindsey Peters was selected by her industry …
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Evolytics MarTech Architect Jim Bradley Named Finalist for Top Consultant Award

Connecting offline and online customer experiences often feels like the Holy Grail of Analytics.  Many technologies promise to help, but without a strong technology stack integration plan and an expert implementer, businesses can end up …
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COVID-19 Calendar Timeline Data for Analysts

The COVID-19 Calendar Every Analyst Needs Right Now It seems a bit unnecessary at this point to say we’re living in crazy times, but that doesn’t make it any less true. Just as the COVID-19 …
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What, Exactly, is a Data Layer and Why do I Need One

One of my long-time issues with my chosen profession is that it tends to create meaningless buzzwords and catch-phrases at a dizzying pace. Magazine articles, speeches at conferences, sales presentation and, yes, blog posts frequently …
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Leveraging Tealium iQ Profile Libraries

Turn your Tag Management Spaghetti Back into a Tag Management System At Evolytics, we always ask ourselves the same question with any TMS implementation that spans multiple web properties. How can we best organize our code …
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A Guide to Choosing the Best Tag Management System

When researching a tag management system (TMS), understanding the key players and their strengths is a good starting point. While each TMS performs the same general purpose of adding javascript to a site for data …
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Measurement Blog August 9

The Weekly Blog is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, …
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