Digital Analytics Journey

Welcome to the Evolytics blog. At Evolytics, we are committed to Evolving Analytics with a digital measurement paradigm. We’ve been on the digital analytics journey for more than a decade, and we think this venture has been awesome. And it just keeps getting better.

The maturity of digital analytics has developed over time and while the Roadmap for Digital Analytics has no end, there are clear mile markers for making it an incredible trip. In this blog, we hope to share some of the more interesting routes we’ve taken as we’ve explored and learned with some of the best analytics talent and forward-thinking brands in the industry.

We hope that – by sharing some of the best practices, tips and ah-ha moments that we’ve had along our path of creating business value and opportunity through digital measurement and analytics – you will also be inspired to jump in and enjoy the twists and turns of this digital analytics journey with us.

We encourage you to bring your own compass and join the conversation by commenting on and sharing our posts.

Written By

Carey Wilkins

As President of Evolytics, Carey Wilkins provides strategic leadership across Evolytics operations, ensuring continued growth of existing client partnerships and new business efforts. With over 20 years of interactive marketing and digital analytics experience, Carey speaks at digital analytics conferences worldwide and has been pivotal in growing the footprint of Evolytics to include analytics support for some of the world's most recognized and respected brands.