Blog


Sharing analytics tips, expert advice and industry insights.

Evolytics’ Kelsey Kincaid to Race in Her Second Consecutive Alteryx Grand Prix

We’re excited to announce that for the second year in a row, Kelsey Kincaid, our senior manager of data science, and Alteryx power user, will compete in the Aleryx Grand Prix on stage at the …

Why You Should Be Excited About Setting Up and Using GA4 Now

There’s a lot to be excited about in Google Analytics 4. Its powerful new features could take your analytics game to the next level. Here are some of the benefits of getting started with GA4 now.

How to Build a Successful & Sustainable Alteryx Practice

Learn how to build a successful Alteryx practice and get the most of your investment.

Are You Prepared for the End of Universal Analytics?

Configure Google Analytics 4 now to avoid gaps in your historical data Google recently announced that all standard, free Universal Analytics (Google Analytics 3) properties will stop processing new data on July 1, 2023. Google …

Collecting Too Much Healthcare Marketing Data Will Paralyze Your Analytics

Collect the Right Marketing Data. Integrate Your Stack. Activate Your Insights.

How Health Insurance Companies Benefit from CDPs

Engaging customers with a CDP analytics solution creates new revenue-generating and retention opportunities for insurance companies.

Tealium Releases “2022 State of the CDP Report”

The 2022 State of the CDP Report presents findings collected after surveying more than 1,000 marketing and business leaders in the healthcare, financial services, retail, and tech industries about Customer Data Platforms.

Writing Open-Ended Survey Questions for Computational Analysis: Part 1

Open-ended survey questions provide important nuance and additional information that may not be revealed via close-ended questions.

How do Varying Definitions of Site “Visit” Impact My Business Reporting?

A visit is universally defined as a singular visitor or user on a website. However, different platforms use varying parameters and terms when reporting visits. For example, Adobe Analytics and Google Analytics differ in how …

How to Improve Your Data Views Using Adobe Workspace Settings

Tell better stories about your data with view settings available in Adobe Analytics Workspace.