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Sharing analytics tips, expert advice and industry insights.

COVID-19 Calendar Timeline Data for Analysts

The COVID-19 Calendar Every Analyst Needs Right Now It seems a bit unnecessary at this point to say we’re living in crazy times, but that doesn’t make it any less true. Just as the COVID-19 …

Pro Tip: Choosing your Adobe Summit Sessions

As you are perusing your session options for the Adobe Summit, we encourage you to check out one of our favorites, S942 Seamless Buying Experiences Using Invoca Call Data with Adobe Analytics, as presented in …

Should You Hire a Third-Party Analytics Agency?

Improve Data Insights with an Analytics Agency RFP: Partnering with a data analytics agency to outsource or augment your analytics can be a vital component in your data management strategies. When an organization requires specialized …

What, Exactly, is a Data Layer and Why do I Need One

One of my long-time issues with my chosen profession is that it tends to create meaningless buzzwords and catch-phrases at a dizzying pace. Magazine articles, speeches at conferences, sales presentation and, yes, blog posts frequently …

Are New Browser Privacy Settings Impacting Your Analytics?

Firefox’s latest Enhanced Tracking Protection gave users the option to block cookies and storage access from third-party trackers. In October 2018, Mozilla.org announced the release of Firefox’s Enhanced Tracking Protection (ETP). ETP gave users the option to …

Marketing Analytics Director Selected as DAA Quanties Difference Maker Award Finalist

Director of Marketing Analytics Bethany Hartley was selected by the Digital Analytics Association, in part, for her work with Children International. At Evolytics, our mission is to inspire people to use data in ways that …

Most Inspiring Quotes for Analysts

12 Months of Analytics Inspiration As a process-driven analyst, I appreciate the power of a good habit.  I kept a daily desk calendar in 2017 for the first time in my life.  I enjoyed pausing …

Turning Data into Donations for Not-for-Profit Organizations

Charities don’t just run on mission statements and good intentions. Donations fuel the charitable programs that make a difference in the world. The Urban Institute reports that private charitable giving is the number one source …

Top Navigation Analysis: A Digital Analytics Association Recipe

Evolytics actively participates with various analytics organizations to provide insights and thought leadership. This recipe started from helping a client explore how website users interacted with top navigation in preparation for website A/B testing. We …

Are You Ready for Multivariate Testing?

Multivariate experiments can deliver a wealth of information to fuel your Optimization Program Optimizing your website is important. The best visitor acquisition campaign in the world doesn’t matter if consumers aren’t converting once they visit …