The COVID-19 Calendar Every Analyst Needs Right Now

It seems a bit unnecessary at this point to say we’re living in crazy times, but that doesn’t make it any less true. Just as the COVID-19 pandemic impacts our personal lives, it’s impacting businesses and organizations in very unexpected ways as well.

To help analyze the impact of COVID-19, our team at Evolytics compiled a data set of major global and regional COVID-19 events, which we will update on a regular basis throughout the pandemic.

The COVID-19 Calendar is designed to help businesses and analysts investigate the impact of related events on key metric trends such as website traffic, orders, and conversion rates. For example, we recently noticed a major spike in store location page views for one of our clients as visitors confirm if store hours have been adjusted during the pandemic.

You can view and download a copy of the COVID-19 Calendar Timeline at the following link:
COVID-19 Calendar Timeline Data Set

Here are a few examples of how you might use this data:

  • Link to timeline data in your Adobe Analytics Workspace reports.
  • Add timeline events as annotations in Google Analytics reports.
  • Import timeline data into your Tableau workbook or other data viz tool to keep a historic record of major pandemic events alongside your key business metrics.
  • Reference timeline data when analyzing major swings in your key metric trends during the COVID-19 timeframe.

Download this data set and add your own company’s major events related to COVID-19, such as adjusting store hours, sending key communications to customers, or changing marketing investments. This personalized record will be especially useful next year when analyzing year-over-year trends and forecasting against anomalies during the pandemic timeframe.

We hope this COVID-19 timeline data helps you better understand the inevitable shifts in your own data now and and in the future. We hope you, your teams, and your families stay safe and healthy during these trying times. Please let us know if there’s anything we can do to help.

Written By


Chase Porter

Chase Porter, Director of Data Operations, guides clients through the process of accessing, visualizing, and sharing data. His primary specialty is integrating, visualizing, and analyzing data from numerous systems to assess multi-channel program effectiveness and optimize conversion performance. He also provides analytical thinking and strategic guidance supporting performance analysis and program optimization for clients such as St.Jude/ALSAC, LogMeIn, and Intuit. Chase was nominated as a 2019 DAA Difference Maker Finalist.