The Weekly Blog is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, tagging implementation, data engineering, and data visualization.

FACEBOOK HAS 60 PEOPLE WORKING ON HOW TO READ YOUR MIND

THE GUARDIAN | ARTICLE

This isn’t clickbait. It’s a real initiative by Facebook to develop a technology that scans brainwaves and types readings at a rate of 100 words per minute. According to the article, Facebook has assembled a team of 60 experts from a variety of fields such as machine learning, neural prosthetics and neural imaging.
While customer mind reading is both futuristic and extreme, a lot of revenue can be gained from customer-focused reporting and analysis. The possibilities for optimization are endless. You may have already done a multi-channel customer acquisition cost analysis to get the most ROI on your marketing, but have you applied a segmented customer lifetime value analysis? Do you know what real-time personalizations you could apply to your site in order to get a returning customer through the funnel faster? At Evolytics, we love conducting this type of analysis and helping our clients make more money.

HOW ANALYTICS IS HELPING CPG COMPANIES DRIVE GROWTH

DATA SCIENCE CENTRAL | BLOG

This blog post describes the grim reality many consumer packaged goods companies are facing: steep market competition and rapidly changing consumer preferences. Deep analytical capabilities are a key differentiator, and leading CPG companies are successful in four core areas:

1. Identifying and gathering data: Collecting trustworthy, reliable data is the first step toward deep analytical insights. At Evolytics, we help our clients set up validated, reliable tagging to generate good data and identify customers across multiple data sets.
2. Establishing and maintaining IT infrastructure: The ability to efficiently access data across the entire organization is critical. The Evolytics Data Engineering Team designed the Insights Warehouse to allow enterprises to store large volumes of data and provide a foundation for data visualization tools such as Tableau.
3. Using right analytical tools and techniques: The article describes some of the most common advanced analytics techniques CPG companies can leverage such as market-basket analysis, sentiment analytics or clustering. Evolytics can help you prioritize, develop and execute these advanced techniques as well.
4. The execution plan: Successful companies begin the process with a detailed measurement plan and a shared vision of success based on key performance indicators. These analytics-driven companies apply data in all of their decision-making. Helping brands create a data-driven culture is a passion of Evolytics President Carey Wilkins, who has spoken at numerous industry conferences on the benefits of applying an analytics framework to your organization.

DIGITAL SUMMIT KANSAS CITY ANNOUNCED

DIGITAL SUMMIT | CONFERENCE

This is a great conference if you’re looking to improve your digital marketing practice in 2017. Choose from more than 40 sessions and workshops and network with like-minded professionals. Real-time optimization powered by data-driven consumer insights will be a game-changing capability, and we recommend the following Measurement sessions on the subject:

• Measuring the Moment: Pro Tips for Monitoring User Behavior — Thom Craver, CBS News
• Power of Listening to Deliver Real-Time Action — Judy Bloch, Citi
• What? So What? Now What? Consumer Insights in a Data-Driven World — Angie Hendershot, University of Kansas