The Weekly Blog is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, tagging implementation, data engineering, and data visualization.

AT DELL, THE GOAL OF THREE-YEAR DIGITAL TRANSFORMATION EFFORT IS SCALABLE, ONE-TO-ONE PERSONALIZATION

EMARKETER | BLOG

In this one-on-one interview with Todd Forsythe, Senior Vice President of Digital Marketing at Dell, Forsythe explains his vision to create personalization across all customer touchpoints from acquisition to post-purchase engagement as well as the roadmap Dell has developed based on current capabilities.
The Evolytics Analytics Lifecycle is built specifically for this type of journey. From creating a measurement plan with stakeholder buy-in to define success, to collecting and measuring the correct data, to analyzing customer segments and testing the personalization methods, Evolytics helps clients realize the full potential of customer personalization.

BEACONS & BACON: 8-STEP DATA STRATEGY TO HACK ANY CUSTOMER EXPERIENCE

TEALIUM | BLOG

The Tealium team wanted to bridge the gap between online and offline data using Internet of Things beacons, and the results were impressive. They created a measurement plan to define success and decided how they could use what they learned about their customers. For instance, visitors who spent a lot of time at the bacon station were sent bacon-centric gifts after the conference.

They leveraged a variety of technologies to implement tracking and stored it in their Universal Data Hub, where they could enrich customer profiles and act upon the data in real-time.
After collection, the data was continuously analyzed so new models could be created, tested and launched.
“For future events, we have learnings that will allow us to automate certain experiences while we monitor others. Now that we know what a bacon lover looks like, we can automate marketing actions to happen once bacon fandom is established. Over time we’ll automate a more nuanced bacon lover experience based on what the data tells us and move our monitoring focus to the next big thing.”

As a Certified Tealium Agency Partner, Evolytics can help you leverage technologies such as this to deliver personalized experiences to your customers, whether it’s sending a timely mobile push when your customer stands in front of the product they’ve been shopping online or automatically generating an email marketing the product category they looked at for 20 minutes in-store without purchasing.

WHAT 3 WORDS

WHAT3WORDS.COM | WEBSITE

What if you could find any place in the world using just three words, no street numbers and no street names necessary?
“what3words provides a precise and incredibly simple way to talk about location. We have divided the world into a grid of 3m x 3m squares and assigned each one a unique 3 word address,” their website explains. “It means everyone and everywhere now has an address.”
In case you’re wondering, the Evolytics office is located at slot.clocks.winner, and some of our employees live in the trendy wells.moons.palace neighborhood of Kansas City.
At Evolytics, we’re dedicated to our mission of evolving analytics, and we love seeing how other innovators improve the world with unique approaches to problems and creative ways of using data.