Blog

Adobe Launch Brings Improvements While DTM Sunsets

After many years of talking about it, Adobe Launch was released in November 2017, and with it, came a plethora of improvements over its predecessor, Adobe Dynamic Tag Manager (DTM).  This tag management system (TMS) …

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How to Implement Adobe Device Co-op

Implement Adobe Device Co-op to strengthen your customer-centric analytics.  What do donuts from your marketing team and a glowing year-end performance review from your boss have in common? You! Yes, you can be the recipient …

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What we learned from Adobe Summit 2018

The Measurement Blog is curated content from the Evolytics staff, bringing you the most interesting news in data and analysis from around the web. The Evolytics staff has proven experience and expertise in analytics strategy, …

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An introduction to Adobe Clickstream

The Adobe Analytics interface allows for quick and easy access to web data. However, there is often a business need for automation, more detailed analysis, or the integration of numerous data sources. This is where …

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Using Adobe’s Marketing Cloud Visitor ID Service as a Common Identifier

Analyze your visitor across multiple sets of data sets In the world of digital analytics, the challenge of aligning multiple data sets is something we deal with every day. We’re always looking for a way …

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Adobe Analytics: Creating a Unique Row Count Metric

Adobe Analytics’ Calculated Metric Builder offers the ability to create unlimited, on-demand metrics. With the ability to add segments to a custom metric, analysts have the ability to create virtually any metric they can dream …

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Customizing Adobe Dynamic Tag Management (DTM)

Adobe’s Dynamic Tag Management (DTM) is one of my preferred tag management system (TMS) tools. It’s simple, no frills design is a refreshing change from the competition. I appreciate the ease of use, but, above all, I love the …

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Using Adobe Analytics Report Builder

Every digital analyst has encountered a situation where a client says “I would like to see a report about [Topic] delivered to my inbox every [Frequency] and updated automatically.” There are multiple ways of fulfilling …

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Migrate to One of These A/B Testing Platforms Before Google Optimize Sunsets

Our expert A/B Testing and Experimentation Team is here to help you migrate and maximize your testing program before Google Optimize sunsets.

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Are Bots Attacking Your Website Analytics?

Is bot traffic distorting the metrics in your website analytics? Learn more about bots, what they do, how they can impact your reporting, and what you can do about it.

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