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What, Exactly, is a Data Layer and Why do I Need One

One of my long-time issues with my chosen profession is that it tends to create meaningless buzzwords and catch-phrases at a dizzying pace. Magazine articles, speeches at conferences, sales presentation and, yes, blog posts frequently …

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Leveraging Tealium iQ Profile Libraries

Turn your Tag Management Spaghetti Back into a Tag Management System At Evolytics, we always ask ourselves the same question with any TMS implementation that spans multiple web properties. How can we best organize our code …

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A Guide to Choosing the Best Tag Management System

When researching a tag management system (TMS), understanding the key players and their strengths is a good starting point. While each TMS performs the same general purpose of adding javascript to a site for data …

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How to Audit Analytics Tracking Calls

Learn the Most Critical Part of an Analytics Audit Auditing your website analytics can seem daunting at first. Just as when people use an app analytics tool, there are many questions to ask. Where do …

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Evolytics A/B Testing Project Earns Top Analytics Team Quanties Nomination

The cross-functional top analytics team consists of subject matter experts in A/B testing, data engineering, data collection, and business analytics. The core values at Evolytics are dream, exceed, fun, and team. We encourage our employees …

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Building a Better A/B Testing Process

A strategy for building successful experimentation programs Leading digital experimentation tools such as Optimizely, Adobe Target, Google Optimize, Split IO, and VWO empower teams with limited statistical knowledge to run split tests and make informed decisions …

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Revealing Gaps in Analytics Data

An Introduction to the data AUDIT Framework Do any of the following statements resonate with you, or, maybe, describe how others feel at your company? I don’t trust my analytics data.Web analytics doesn’t match my …

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Three Reasons your Web Analytics Data is Wrong

Website traffic is a difficult source of data. Consider the way a chemist collects data while testing a chemical reaction. They use known chemicals dissolved at precise concentrations and mix a precise volume of each …

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Top Navigation Analysis: A Digital Analytics Association Recipe

Evolytics actively participates with various analytics organizations to provide insights and thought leadership. This recipe started from helping a client explore how website users interacted with top navigation in preparation for website A/B testing. We …

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Marketing Analytics Internship Spotlight: Kate Walker

Kate Walker, one of two summer 2017 Evolytics interns, is a second-year MBA student at the University of Missouri. She has a Bachelor of Science in industrial engineering and accepted an internship with Evolytics to …

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