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Sharing analytics tips, expert advice and industry insights.

A/B Testing for Website Optimization: Part 2

Using Excel to Interpret your A/B Test Results This is part two in a series. If you haven’t read part one about developing an A/B Test, click here. Many A/B Tests are set up to …
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Observing a Digital Analytics Data Audit

Getting a crash course in everything Evolytics It’s not easy being new at a small company, especially one with such a specialized focus such as Evolytics.  Although there’s certainly some formality to the on-boarding process, …
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Monetizing the Benefit of Online Customer-Care

About two and half years ago, we were working on a project for a major telecommunications company with the sole purpose of shifting calls out of the call centers, and creating a self-support experience online …
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Data Driven Storytelling Tip #12: Balance Data and Design

Data should always be the heart of any data visualization. Obviously, you cannot have a data visualization without data – and it is imperative that the data is accurate and honest. If we had to …
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