Blog

How do Varying Definitions of Site “Visit” Impact My Business Reporting?

A visit is universally defined as a singular visitor or user on a website. However, different platforms use varying parameters and terms when reporting visits. For example, Adobe Analytics and Google Analytics differ in how …

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Google Analytics 4 Events

In this fourth post of the GA4 in 400 Words series we’ll be discussing Events and the significant changes when compared to the multiple Universal Analytics (UA) hit types.

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Building the Perfect A/B Test Read

Ask the author about a free A/B Test Read Template Components of an A/B Test Read It’s important to not only test, but also to report out your learnings. The learnings are arguably the best …

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Requirements Gathering Simplified: Why You Need a Dashboard Requirements Template

A quality dashboard requirements template means reproducible success within your data visualization practice. One of the toughest and most crucial steps in building dashboards for business stakeholders is gathering the requirements. If you fail to …

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Six Favorite Tableau Tips, Tricks and Hacks to Enhance Dashboards

For many companies, Tableau is the data viz tool of choice to monitor and communicate performance in ways that various levels of the organization can quickly and easily understand. At Evolytics, our clients’ needs frequently …

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How to Audit Analytics Tracking Calls

Learn the Most Critical Part of an Analytics Audit Auditing your website analytics can seem daunting at first. Just as when people use an app analytics tool, there are many questions to ask. Where do …

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Building a Better A/B Testing Process

A strategy for building successful experimentation programs Leading digital experimentation tools such as Optimizely, Adobe Target, Google Optimize, Split IO, and VWO empower teams with limited statistical knowledge to run split tests and make informed decisions …

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Piloting an Alteryx Project

We recently had the opportunity to learn and use Alteryx to develop an ETL data workflow in support of a data analysis project. We were naturally a little skeptical of new ETL tools, but Alteryx …

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Top 5 Reasons Your Company Needs Tableau

Forbes recently published an article stating that the average data scientist spends about 80 percent of their time preparing data. That means the average data scientist, or analyst, on your team only spends about one …

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Tableau 201: How to Filter Out Partial Time Periods

One of the most panic-inducing visuals in data visualization is a line graph that has a sudden, and steep, decline. When there is truly an issue with the business that needs to be addressed, it …

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