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Sharing analytics tips, expert advice and industry insights.

How to Audit Analytics Tracking Calls

Learn the Most Critical Part of an Analytics Audit Auditing your website analytics can seem daunting at first. Just as when people use an app analytics tool, there are many questions to ask. Where do …

Building a Better A/B Testing Process

A strategy for building successful experimentation programs Leading digital experimentation tools such as Optimizely, Adobe Target, Google Optimize, Split IO, and VWO empower teams with limited statistical knowledge to run split tests and make informed decisions …

Piloting an Alteryx Project

We recently had the opportunity to learn and use Alteryx to develop an ETL data workflow in support of a data analysis project. We were naturally a little skeptical of new ETL tools, but Alteryx …

Top 5 Reasons Your Company Needs Tableau

Forbes recently published an article stating that the average data scientist spends about 80 percent of their time preparing data. That means the average data scientist, or analyst, on your team only spends about one …

Tableau 201: How to Filter Out Partial Time Periods

One of the most panic-inducing visuals in data visualization is a line graph that has a sudden, and steep, decline. When there is truly an issue with the business that needs to be addressed, it …

Tableau 201: How to Compare Unequal Date Ranges on One Axis

In a previous post, we’ve shared a technique for comparing any date range in Tableau to the equal date range that immediately preceded the selection. But what do you do if you want to pick …

Tableau 201: How and Why to Make Customizable Jitter Plots

“Jittering” is a technique for separating overlapping marks on a view. By giving marks some extra room by separating them into different columns, hidden data is often revealed and it is easier to visualize how …

Tableau Fundamentals: An Introduction to Calculated Fields

Possibly the most powerful feature of Tableau is its ability to allow authors to create new data from existing data through calculated fields. Calculated fields can be used to create new dimensions such as segments, …

Tableau 201: How to Highlight a Dimension Member Throughout a Workbook

When it comes to having a successful business there are so many things that the business will need to think about – what product will they sell, how will they sell it, what can they …

Tableau Hack: How to Highlight a Dimension

In our viz, U.S. Income by Age and Marital Status (pictured right), we wanted our end users to be able to choose their personal combination of age, marital status, and income – then have the …