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Sharing analytics tips, expert advice and industry insights.

Tableau 201: 3 Creative Ways to Use Dashboard Actions

Dashboard actions, filters, and parameters are three of the best tactics to use in Tableau because they provide a way to transfer control of the analysis from you to your end users. This is critical …

Tableau 201: How to Compare Two Date Ranges on One Axis

In the post 10 Data Viz Tips I Learned from Google Analytics, I shared that before I started using Tableau, I began my career in digital analytics using Google Analytics. One of the features I …

Tableau 201: Allow Users to Choose Measures and Dimensions

We’ve often discussed how powerful parameters are in Tableau because outside of filters and dashboard actions, they’re one of the only methods for putting control into the hands of your end users. In previous tutorials, …

10 Tableau Data Viz Tips We Learned from Google Analytics

Five years ago, we were fortunate to be introduced to Tableau, a tool for data visualization that has led to personal opportunities and contributions to our clients’ businesses that we didn’t imagine would be possible …

Tableau 201: 3 Ways to Add Alerts to Your Dashboards

One of the biggest advantages to using a tool like Tableau is that the software can do much of the ‘heavy lifting’ for you. For example, you can build in logic to improve the usability …

Tableau 201: How to Compare and Create Segments

Scenario: The data set that you’re working with in Tableau has several dimensions that represent different customer segments such as Married vs. Single, New vs. Returning, RFM Score, or whatever segments are important to your …

Data Driven Storytelling Tip #11: Allow Discovery

Tell me and I forget, teach me and I remember, involve me and I learn. – Benjamin Franklin We’ve always loved the above quote from Benjamin Franklin, and especially in the context of data visualization, …

Data Driven Storytelling Tip #1: Know Your Audience

There are not many tactics that are going to improve the chances of your data visualization making a difference around the workplace more than tip number one: Know Your Audience. In fact, the tips listed in …