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Sharing analytics tips, expert advice and industry insights.

Tableau 201: How to Compare Unequal Date Ranges on One Axis

In a previous post, we’ve shared a technique for comparing any date range in Tableau to the equal date range that immediately preceded the selection. But what do you do if you want to pick …

Tableau 201: How and Why to Make Customizable Jitter Plots

“Jittering” is a technique for separating overlapping marks on a view. By giving marks some extra room by separating them into different columns, hidden data is often revealed and it is easier to visualize how …

Tableau Fundamentals: An Introduction to Calculated Fields

Possibly the most powerful feature of Tableau is its ability to allow authors to create new data from existing data through calculated fields. Calculated fields can be used to create new dimensions such as segments, …

Tableau 201: How to Highlight a Dimension Member Throughout a Workbook

When it comes to having a successful business there are so many things that the business will need to think about – what product will they sell, how will they sell it, what can they …

Tableau Hack: How to Highlight a Dimension

In our viz, U.S. Income by Age and Marital Status (pictured right), we wanted our end users to be able to choose their personal combination of age, marital status, and income – then have the …

Tableau 201: 3 Creative Ways to Use Dashboard Actions

Dashboard actions, filters, and parameters are three of the best tactics to use in Tableau because they provide a way to transfer control of the analysis from you to your end users. This is critical …

Tableau 201: How to Compare Two Date Ranges on One Axis

In the post 10 Data Viz Tips I Learned from Google Analytics, I shared that before I started using Tableau, I began my career in digital analytics using Google Analytics. One of the features I …

Tableau 201: Allow Users to Choose Measures and Dimensions

We’ve often discussed how powerful parameters are in Tableau because outside of filters and dashboard actions, they’re one of the only methods for putting control into the hands of your end users. In previous tutorials, …

10 Tableau Data Viz Tips We Learned from Google Analytics

Five years ago, we were fortunate to be introduced to Tableau, a tool for data visualization that has led to personal opportunities and contributions to our clients’ businesses that we didn’t imagine would be possible …

Tableau 201: 3 Ways to Add Alerts to Your Dashboards

One of the biggest advantages to using a tool like Tableau is that the software can do much of the ‘heavy lifting’ for you. For example, you can build in logic to improve the usability …