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Sharing analytics tips, expert advice and industry insights.

Tableau 201: How to Create Icon-Based Navigation or Filters

In the second of two parts in the Tableau 201: The Making of Odds of Going Pro post, we will show you how to install custom shapes and use the images to filter and navigate dashboards …

The Hierarchy of Client Needs: A Framework for Analysts

There have been many discussions and conversations about what makes a good digital analyst…what skills, capabilities, education and training are needed for a career path in this industry. In fact, the Digital Analytics Association (DAA) …

Data Driven Storytelling Tip #6: Retell An Old Story

Our stories are not new; yet, in the retelling we are reborn as heroes. – Harley King We’ve all been there – a few months after introducing a new reporting format, you may start to …

Data Driven Storytelling Tip# 5: Use The Golden Ratio

Without mathematics there is no art.– Luca Pacioli The Golden Ratio, or 1 : 1.618, is a number found in patterns that we see all around us every single day. In fact, the shape of …

Data Viz Exploration: Visualizing the 4,627 Royals Games Since 1985

As lifelong Kansas City Royals fans, it has been a long time the last time the boys in blue were spotted in the MLB Playoffs. As you can imagine, twenty-nine seasons, particularly in baseball, provides …

Data Driven Storytelling Tip #4: Keep It Simple

I didn’t have time to write a short letter, so I wrote a long one instead. – Mark Twain We love this quote from Mark Twain because the author is putting a value on prioritizing …

Data Driven Storytelling Tip #3: Leverage Color

I found I could say things with color and shapes that I couldn’t say any other way – things I had no words for.– Georgia O’Keeffe During his keynote presentation at the 2014 Tableau Conference, …

Tableau Conference 2014: A Newbie’s Perspective

Am I really at a conference? This thought persisted through former team member Rob Harrison’s mind, throughout the 2014 Tableau Conference. From the moment he entered the building, he could tell this was not a …

Data Driven Storytelling Tip #2: Smooth the Excel Transition

Tableau is not Excel. Excel is not Tableau. One of the most common barriers to Tableau adoption is the belief that similar data visualizations can be created more easily in Excel. This may be true …

Data Driven Storytelling Tip #1: Know Your Audience

There are not many tactics that are going to improve the chances of your data visualization making a difference around the workplace more than tip number one: Know Your Audience. In fact, the tips listed in …