There are many tools that  provide valuable data about your customers, but the challenge is wrangling this vast, siloed data into a holistic view of your customers to improve the customer experience and speak to them in a more personalized way. 

Listed below are three Customer Data Platforms (CDP) that provide you with a wealth of customer insights while making the information readable and easy-to-understand, allowing you to make timely decisions to improve customer interaction and digital marketing efforts. 

Let us help you implement a CDP for your business, consult on strategy and best practices, and identify qualified platforms to pursue. We’ll work with your team to ensure success and offer personalized training along the way. 

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Our Customer Data Platform Consulting Services 

Adobe Experience Platform 

Adobe Experience Platform is a Customer Data Platform (CDP) that helps you deliver the right customer experience every time. Its simplified format helps you understand data you’re taking in so you can take next steps to improve customer experience. Some of its capabilities include: 

  • Behavior-driven insights - analyze customer interactions across channels
  • Personalized in real time - instant personalization using real-time customer profiles
  • Customer journeys at scale - adapt to customer behavior using their individual journeys
  • Intelligent optimization - use AI (artificial intelligence) in every workflow

Our extensive knowledge and expertise of Adobe ensures your integration with this customer data platform produces results for your enterprise business.

Tealium AudienceStream 

Tealium AudienceStream™ offers robust audience management and enrichment capabilities. It is a Customer Data Platform with unified customer profiles and the ability to take immediate, relevant, and personalized action with individual customers.

One of its many benefits is real-time audience engagement. Tealium AudienceStream helps you immediately understand the data you’re collecting so you can act quickly to deliver value to customers.

We have experience working with Tealium iQ and Tealium AudienceStream. Let us help you onboard this Customer Data Platform solution and you will see results quickly.  

Segment 

Segment empowers companies to capture data from every customer interaction and consolidates that data into centralized profiles and audiences. It then connects this data to the tools your business uses to manage connected customer experiences and run your enterprise. Segment is a leading provider of Customer Data Infrastructure (CDI). 

Not only can it get you the customer data infrastructure you need for personalization and machine learning, it also offers data quality, data governance, and consumer privacy, so you can trust the data you use.

Our team helps companies utilize Segment to take control of their data in order to build trusted relationships with their customers while putting privacy first.

Speak to our data collection experts

"When we need subject matter expertise on testing approaches or data insights we turn to Evolytics. They will look at a problem from many different angles and offer recommendations that align back to our business goals. Evolytics doesn’t rely on a single account person but rather the entire team to come up with solutions to complex problems and will present the information in a way that the audience can understand. We value their input and know that we can depend on them to think strategically and help us to execute technically."

Erica Thornley

Former Senior Director of Digital Analytics | Vail Resorts

"Evolytics is a consulting firm vs. a contracting firm. This is a big differentiator for me. Evolytics is proactive in coming up with creative solutions, such as how we automate our QA process. They always bring new ideas and new ways of doing things to the table. In a fast-changing technology environment, that capability is critical."

Keith Cheung

Director of Digital Analytics | Realtor.com, A News Corporation Company

“With Evolytics we are putting our money where our mouth is and building out a 360 degree view of the customer.”

Will Guimont

VP, Analytics & Reporting | eHealth

"Evolytics’ mission to use data in ways that inspire people to make a difference in the world complements our mission to empower children to break free from poverty. This alignment created a strong foundation for our ongoing partnership as we build a data-informed approach to optimizing our programs and amplifying our impact on children around the world."

Susana Eshleman

CEO of Children International

"I appreciate the prompt response for urgent requests and the time they take to explain data anomalies. Their feedback has been invaluable on our tagging issues."

Uma Kalaga

Manager, Digital Analytics & Insights | ALSAC/St. Jude Children's Research Hospital

"The Evolytics team has a teaching mindset.  I first engaged Evolytics to help us establish an A/B testing program at Vail Resorts.  They took the time to educate and share their knowledge of A/B and Multi-variate testing techniques, so that we could become experts in house."

Erica Thornley

Former Senior Director of Digital Analytics | Vail Resorts

"I have confidence that Evolytics will go out of their way to make me successful. So does my team. This is part of the Evolytics culture and a commitment to excellence that I’ve witnessed from company to company and throughout the ten years I’ve worked with them."

Keith Cheung

Director of Digital Analytics | Realtor.com, A News Corporation Company

“A major thumbs up. There is no alternative I’d recommend other than Evolytics.”

Will Guimont

VP, Analytics & Reporting | eHealth

"Evolytics was our top choice for Tableau Training because they're not just Data Viz experts. They understand business and data, so can help us understand how to best tell a visual story in a way that makes sense to business performance."

Tad Brinkerhoff

Former Assistant Dean, MBA Programs | University of Missouri

"As we evolve our use of data across all aspects of our organization, Evolytics serves as a critical partner, providing strategic guidance, innovative ideation, and expert support in project activation and execution."

Bill Brewster

VP of Operations, Children International

"Evolytics is the leader for Adobe Analytics support. Throughout my organization, at all levels, Evolytics is recognized as the experts for implementing and integrating Adobe Analytics within our analytics technology stack. When we want to get something done right, it’s Evolytics we count on."

Keith Cheung

Director of Digital Analytics | Realtor.com, A News Corporation Company

“Evolytics makes sure that the solutions we have invested in work well together. The team helps us with the infrastructure and architecture of the solutions so that they talk to each other.”

Will Guimont

VP, Analytics & Reporting | eHealth

"The thing I appreciate the most is that Evolytics was able to understand our business and our customers very quickly, enabling them to uncover valuable insights on consumer behavior.  Their ability to tell a story by visualizing data helps us to understand the insights that matter most and act upon them quickly."

Erica Thornley

Former Senior Director of Digital Analytics | Vail Resorts

"I have said on multiple occasions that the best thing my predecessor at ALSAC/St. Jude left to me was the Evolytics Team."

Uma Kalaga

Manager, Digital Analytics & Insights | ALSAC/St. Jude Children's Research Hospital

"I have worked with many consulting firms in my career as an analytics team leader for Intuit, Visa and now at Move/Realtor.com. Evolytics is the consulting team that surpasses them all when it comes to digital analytics – they are the ones I can always count on and that I trust most."

Keith Cheung

Director of Digital Analytics | Realtor.com, A News Corporation Company

“Evolytics knows our business and provides perspective on what things we need to think about or solve for across our ecosystem. They get things done and they are fun to work with.”

Will Guimont

VP, Analytics & Reporting | eHealth

"We are fortunate to have found a partner with the breadth of analytics expertise that has helped us in many ways. They are helping us bring our outcome measurement framework to life by aligning our data, evaluating our systems, evolving our reporting, and identifying opportunities for optimization."

Susana Eshleman

CEO of Children International

"It’s a great place to work. Cutting edge work, fun environment, and state of the art facilities."

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Anonymous Employee Response

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Anonymous Employee Response

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Conference Attendee

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"Actionable framework and workflow for building my analyst team."

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Case Studies

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Vail Resorts | Google Analytics Implementation

Evolytics worked with the Vail Resorts team to innovate around the Google Analytics Enhanced eCommerce implementation to understand how paid media impacted application flow performance.

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Williams-Sonoma | Google Analytics Implementation

Evolytics worked with the global WSI team to understand key business questions, current pain points with the data, and desired data use cases to implement Google Analytics via GTM which resulted in global teams trusting their website data across brands and geographies.

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NCI | Analytics Strategy

The National Cancer Institute engaged Evolytics to help audit their analytics processes, tools and capabilities with the goal of creating a measurement framework that would enable NCI to operationalize data into the planning and decision-making process.

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