Migrate Seamlessly from Adobe DTM to Adobe Launch

Adobe is sunsetting their Dynamic Tag Management (DTM) service. The following are key dates in the sunsetting timeline: 

  • July 2019 - DTM will no longer allow new properties to be created.
  • October 2020 - DTM will move to a read-only mode during which time tools, rules, and data elements will not be able to be created or modified. Also, the ability to publish will be turned off. 
  • April 2021 - DTM will be turned off. Adobe says the DTM servers will be decommissioned, DTM documentation will no longer be available, and DTM communities will be shut-down. 

Note: Due to the coronavirus, Adobe has pushed back some of the sunsetting timelines.

If your business has been avoiding this switch, it’s time to make the migration. Our Adobe Launch experts can help make the migration as seamless as possible for you! 


What Will Adobe DTM to Adobe Launch Migration Look Like?

The migration is more than simply flipping a switch. Planning and testing will be needed to protect quality assurance and make sure everything transitions smoothly so you can continue relying on your analytics data to make informed business and marketing decisions.

Once in Adobe Launch, you’ll be excited to experience the new features that will help your business gain clearer and faster insights into customer behavior.

Benefits include: 

  • Workflow enhancements, which allow for multiple developer environments
  • Third-party extensions for added tag management features and capabilities. See the Launch Extensions developed by Evolytics.
  • Smaller libraries for better performance 

Learn more about the new benefits of Adobe Launch.


How We Can Help You Migrate to Adobe Launch?

We’ve helped numerous enterprise clients successfully transition their current tag management systems to Launch, as well as build new data analytics integrations from the ground up. 

Let us help you make a seamless transition from your tag management system to Adobe Launch - whether you need a little lift into the new system or a full re-implementation. We’ll make sure your digital analytics, media tagging, and other services are uninterrupted during the migration project. 


Our Adobe Launch Migration Services

STEP 1: Adobe DTM Audit 

We audit your current DTM configuration to identify what won’t migrate automatically, where you might be using functionality that is either unsupported or deprecated in Adobe Launch, and identify opportunities for improvement.

STEP 2: Implement

Does your current Adobe DTM setup involve any scenarios that Launch does not support? For example, are you making two analytic calls simultaneously using different variable mappings? We’ll help you figure out how to reconcile these issues when implementing.

STEP 3: Configure

Are you using third-party tools that Launch has an extension for? We can help configure those to reduce development time and ensure you’re getting performance benefits where possible.

STEP 4: Repurpose

Are there any third-party marketing pixels deployed outside of Adobe DTM that can be moved into Launch?

STEP 5: Validate

Can you trust your data after the migration? We’ll work alongside you to help validate that your Launch configuration is ready for take off and you’re leveraging all the benefits Launch has to offer. 

STEP 6: Train

Do you need assistance learning the ins and outs of Launch? We provide training to our clients to empower them to use Launch confidently and effectively. 

STEP 7: Explore

Are you using Adobe DTM but exploring other Tag Management System (TMS) platforms for your digital analytics implementation? We are experienced in helping our clients in a wide array of tag managers. 

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