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Sharing analytics tips, expert advice and industry insights.

Evolytics Releases Adobe Launch Extension Updates

The Data Element Assistant Adobe Launch Extension is now even more powerful The original Data Element Assistant (DEA) extension helped you manipulate website data to satisfy tag management formatting requirements for analytics solutions, marketing beacons, …

Who Gets Stopped by the Police

We take an in-depth look at the New York Police Department’s Stop, Question and Frisk Data As part of our anti-racism initiatives at Evolytics, we studied how stereotypes impact the day-to-day lives of everyday people. …

Building the Perfect A/B Test Read

Ask the author about a free A/B Test Read Template Components of an A/B Test Read It’s important to not only test, but also to report out your learnings. The learnings are arguably the best …

How Evolytics Uses Data to Build Its Award-Winning Team

It starts with focusing on strengths Building strong teams isn’t simple. Similar to how we solve business challenges for clients, Evolytics’ approach is: “follow the data.”  We build teams based on data from Gallup, used …

Should You Burst Your Own News and Social Media Bubble?

With the recent drop of the Netflix Documentary, “The Social Dilemma,” engineers and data scientists from several popular social platforms and search engines ring the alarm bell to illustrate how human nature and capitalism created …

Fortune ranks Evolytics #25: Best Small Workplaces

Evolytics was also ranked a Best Place to Work in the Kansas City Business Journal in 2020. At Evolytics we strive to create a great workplace experience for our team, and we’re so excited to …

Evolytics Named Digital Analytics Association’s 2020 Top Agency

We are thrilled to announce that Evolytics was named the Top Analytics Agency by the Digital Analytics Association (DAA) for this year’s Quantie award. Even more exciting is the fact that this is our second …

Digging into Data on Racial Wealth Disparities

As a company, Evolytics is committed to removing racism in our living and learning environments. From student mentorships, to book clubs, to company discussions we are acting to promote diversity and anti-racism. As we strive …

Three Questions You Should Be Asking About Your A/B Testing Results

Is your A/B Testing program failing to translate into business impact? Have you ever had two analysts pull data in perfectly accurate, logical ways, only to reach different conclusions? A clear, holistic understanding of your …

Surveying the Landscape: Voter Sentiment Data Visualizations

As the presidential election nears, we are seemingly overwhelmed with data about the candidates. In this post, I take a look at different ways polling results are visualized from various news outlets, analyzing them from …