Blog


Sharing analytics tips, expert advice and industry insights.

Google Analytics 4 Events

In this fourth post of the GA4 in 400 Words series we’ll be discussing Events and the significant changes when compared to the multiple Universal Analytics (UA) hit types.

Account Structure in Google Analytics 4

Welcome to the third post in the Google Analytics 4 in 400 Words Series. Users of Universal Analytics are familiar with account structure hierarchies containing Accounts, Properties, and Views. Although Google Analytics 4 (GA4) retains …

Evolytics’ Kelsey Kincaid to Race in Alteryx Grand Prix

The Alteryx Grand Prix consists of 10 Racers Chosen from a Global Pool of Alteryx experts. The Alteryx Grand Prix is an annual competition that puts analysts in the driver’s seat, pitting them against one …

Dual Tagging with Google Analytics 4 and Universal Analytics

Welcome to the Evolytics “Google Analytics 4 in 400 Words” blog series! In the second post of the series, we’ll be discussing the easiest way to get started with Google Analytics 4—dual tagging. What is …

Why Your Business Needs Google Analytics 4 (GA4)

Welcome to the Evolytics “Google Analytics 4 in 400 Words” blog series! In the first post of the series, we’ll be discussing the primary reasons your business should consider starting with Google Analytics 4. Whether …

Introducing “Google Analytics 4 (GA4) in 400 Words”

In the last decade, Google has only made a few significant updates to its Google Analytics product. In 2012 we saw the transition from Classic Analytics to Universal Analytics. In 2016, a premium version of …

Great Place to Work® Names Evolytics One of the 2021 Best Workplaces in Consulting & Professional Services™, Ranking #30

Great Place to Work has honored Evolytics as one of the 2021 Best Workplaces in Consulting & Professional Services™. This is Evolytics 1st time being named to this prestigious list, this year coming in at …

The Missing Link to Organizing Adobe Analytics Workspace Projects

Intra-linking can be used to create an Adobe Analytics Workspace Table of Contents, Reference Guides, or Panel Summaries to guide a user through the analysis and tell a more effective data story.  An organized Adobe …

2021 Under The Radar NCAA Team Insights

Welcome back to the College Basketball Tournament! Before finalizing your picks, make sure you check out the Evolytics Hoop-a-Nator to help you build your perfect bracket. If you are unfamiliar with the teams, we are …

Celebrate Pi(e) Day with Bakealytics

Analytics Developer Sabrina Reyes participated in MeasureTalks, discussing all things baking with analytics professionals It’s no secret that the Evolytics team celebrates March 14th as its own in-office holiday filled with pie taste tests, baking …