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Sharing analytics tips, expert advice and industry insights.

Tealium Releases “2022 State of the CDP Report”

The 2022 State of the CDP Report presents findings collected after surveying more than 1,000 marketing and business leaders in the healthcare, financial services, retail, and tech industries about Customer Data Platforms.

Writing Open-Ended Survey Questions for Computational Analysis: Part 1

Open-ended survey questions provide important nuance and additional information that may not be revealed via close-ended questions.

How do Varying Definitions of Site “Visit” Impact My Business Reporting?

A visit is universally defined as a singular visitor or user on a website. However, different platforms use varying parameters and terms when reporting visits. For example, Adobe Analytics and Google Analytics differ in how …

More than 40 nonprofits benefit from Team Evolytics’ 2021 holiday giving campaign

Evolytics employees each received $100 to #giveitforward this recent holiday season. More than $5,000 was donated to 43 community charities across 10 industries and 3 continents. It’s been a rough time for people everywhere. This year …

How to Improve Your Data Views Using Adobe Workspace Settings

Tell better stories about your data with view settings available in Adobe Analytics Workspace.

Giving it Forward this Holiday Season

This Thanksgiving, we’re kicking off our first ever Give it Forward campaign by providing every member of our team $100 to donate to the cause of their choice. Every Evolytics employee is invited to talk …

Lindsey Peters of Evolytics a Finalist for Top Consultant Award from DAA

Each year, the Digital Analytics Association (DAA) honors “the best and brightest individuals in digital analytics” with peer-nominated and -judged awards. We are thrilled to announce that Evolytics’ Lindsey Peters was selected by her industry …

Evolytics Voted Finalist for 2021 Digital Analytics Association’s Top Agency Award

We are proud to announce that Evolytics has been named one of five finalists for the Digital Analytics Association’s (the DAA’s) 2021 Top Agency Quanties award.  The Quanties Awards are held annually to recognize “the …

Evolytics’ Liam Huffman Named Difference Maker Award Finalist by DAA

I am excited to share that Evolytics’ Liam Huffman was voted a finalist for the Digital Analytics Association (DAA) 2021 Difference Maker award.  The Difference Maker award “recognizes an analyst who makes a difference in …

Fortune Names Evolytics One of the 2021 Best Small & Medium Workplaces™

Fortune Magazine and Great Place to Work have honored Evolytics as one of the 2021 Best Small & Medium Workplaces™. This is Evolytics 2nd time being named to this prestigious list, this year coming in …