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Dual Tagging with Google Analytics 4 and Universal Analytics

Welcome to the Evolytics “Google Analytics 4 in 400 Words” blog series! In the second post of the series, we’ll be discussing the easiest way to get started with Google Analytics 4—dual tagging. What is …

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Why Your Business Needs Google Analytics 4 (GA4)

Welcome to the Evolytics “Google Analytics 4 in 400 Words” blog series! In the first post of the series, we’ll be discussing the primary reasons your business should consider starting with Google Analytics 4. Whether …

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Introducing “Google Analytics 4 (GA4) in 400 Words”

In the last decade, Google has only made a few significant updates to its Google Analytics product. In 2012 we saw the transition from Classic Analytics to Universal Analytics. In 2016, a premium version of …

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Great Place to Work® Names Evolytics One of the 2021 Best Workplaces in Consulting & Professional Services™, Ranking #30

Great Place to Work has honored Evolytics as one of the 2021 Best Workplaces in Consulting & Professional Services™. This is Evolytics 1st time being named to this prestigious list, this year coming in at …

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The Missing Link to Organizing Adobe Analytics Workspace Projects

Intra-linking can be used to create an Adobe Analytics Workspace Table of Contents, Reference Guides, or Panel Summaries to guide a user through the analysis and tell a more effective data story.  An organized Adobe …

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2021 Under The Radar NCAA Team Insights

Welcome back to the College Basketball Tournament! Before finalizing your picks, make sure you check out the Evolytics Hoop-a-Nator to help you build your perfect bracket. If you are unfamiliar with the teams, we are …

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Celebrate Pi(e) Day with Bakealytics

Analytics Developer Sabrina Reyes participated in MeasureTalks, discussing all things baking with analytics professionals It’s no secret that the Evolytics team celebrates March 14th as its own in-office holiday filled with pie taste tests, baking …

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Evolytics Releases Adobe Launch Extension Updates

The Data Element Assistant Adobe Launch Extension is now even more powerful The original Data Element Assistant (DEA) extension helped you manipulate website data to satisfy tag management formatting requirements for analytics solutions, marketing beacons, …

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Who Gets Stopped by the Police

We take an in-depth look at the New York Police Department’s Stop, Question and Frisk Data As part of our anti-racism initiatives at Evolytics, we studied how stereotypes impact the day-to-day lives of everyday people. …

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Building the Perfect A/B Test Read

Ask the author about a free A/B Test Read Template Components of an A/B Test Read It’s important to not only test, but also to report out your learnings. The learnings are arguably the best …

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