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Sharing analytics tips, expert advice and industry insights.

Evolytics’ Krissy Tripp a Difference Maker Award Finalist

COVID-19 impacts have challenged so many of us in so many ways this year. It’s hard not to get bogged down in the crisis of it all — hard instead to remember that necessity is …

Data Collection Methods and the Real Voter Turnout

Why you may not know Election Day results when you go to bed on election night This Is Democrats’ Doomsday Scenario for Election Night It is possible that we will not have a definitive winner …

Consistency is Key to Measuring the Covid-19 Response

Changing the testing recommendation for asymptomatic people impacts Covid-19 KPIs and response measurement C.D.C. Now Says People Without Covid-19 Symptoms Do Not Need Testing Katherine J. Wu’s recent article explaining how the US government wants …

Evolytics Voted Finalist for Digital Analytics Association’s Top Agency Award

We are proud to announce that Evolytics has been named one of five finalists for the Digital Analytics Association’s (the DAA’s) Top Agency Quantie award.  The Quantie Awards are held annually to recognize “the best …

Polls, Forecasts, and Fake News

Data-Informed Voter Series We live in an age of near-constant polling and what feels like overwhelming amounts of polling during presidential election years. After the 2016 election, Donald Trump’s unexpected victory shook the general public’s …

How to A/B Test During COVID-19

A field guide to experimentation in spite of coronavirus and finding the new normal When the effects of the coronavirus pandemic began showing up in my datasets, I struggled to find the new answers for …

Why COVID-19 is a Great Time to Optimize Your A/B Testing Program

Now is the perfect time to start or bolster an experimentation program UnSplash It’s difficult to prioritize experimentation during an economic downturn. Afterall, it feels like a nice-to-have rather than a run-the-business necessity. However, this …

Requirements Gathering Simplified: Why You Need a Dashboard Requirements Template

A quality dashboard requirements template means reproducible success within your data visualization practice. One of the toughest and most crucial steps in building dashboards for business stakeholders is gathering the requirements. If you fail to …

How to Run A/B Tests with Small Sample Sizes

Successful digital optimization programs don’t need unlimited traffic. How to deal with small sample sizes is one of the most frequent questions we get from clients, particularly when enterprise experimentation programs scale and individual business …

How to Analyze Inconclusive A/B Test Results

It’s all fun and games until your A/B Test is flat-tastic. Unfortunately, the ideal isn’t always real, and inconclusive A/B Test results happen. There are times when you look at your completed test data and …