Sharing analytics tips, expert advice and industry insights.

Are You Prepared for the End of Universal Analytics?

Configure Google Analytics 4 now to avoid gaps in your historical data Google recently announced that all standard, free Universal Analytics (Google Analytics 3) properties will stop processing new data on July 1, 2023. Google …

Why Alteryx? Features and Benefits Many Analysts and Business Leaders Value

How the Alteryx data analysis tool benefits analysts and business leaders.

Collecting Too Much Healthcare Marketing Data Will Paralyze Your Analytics

Collect the Right Marketing Data. Integrate Your Stack. Activate Your Insights.

Evolytics Expands Capabilities by Joining Forces with Global Tech Leader Concord

Evolytics is pleased to announce its merger with Concord, a digital transformation firm based in Minneapolis.

How Health Insurance Companies Benefit from CDPs

Engaging customers with a CDP analytics solution creates new revenue-generating and retention opportunities for insurance companies.

Writing Open-Ended Survey Questions for Computational Analysis: Part II

*Note: This is the second in a series of blog posts about the computational analysis of survey questions and responses. You’re encouraged to read the other posts for greater context.Part I: Writing Open-Ended Survey Questions …

Tealium Releases “2022 State of the CDP Report”

The 2022 State of the CDP Report presents findings collected after surveying more than 1,000 marketing and business leaders in the healthcare, financial services, retail, and tech industries about Customer Data Platforms.

Writing Open-Ended Survey Questions for Computational Analysis: Part 1

Open-ended survey questions provide important nuance and additional information that may not be revealed via close-ended questions.

How do Varying Definitions of Site “Visit” Impact My Business Reporting?

A visit is universally defined as a singular visitor or user on a website. However, different platforms use varying parameters and terms when reporting visits. For example, Adobe Analytics and Google Analytics differ in how …

More than 40 nonprofits benefit from Team Evolytics’ 2021 holiday giving campaign

Evolytics employees each received $100 to #giveitforward this recent holiday season. More than $5,000 was donated to 43 community charities across 10 industries and 3 continents. It’s been a rough time for people everywhere. This year …