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It’s Almost Here: What You Need to Know Before Election Day

Through our data-informed voter series, we endeavor to provide a data-based perspective on key issues surrounding politics, but a series like this would not be complete without a post containing voting resources, especially if you …

Voter Methods & Election Results, Illustrated by Bubly

Scenarios to Showcase How Vote Counting Logic Impacts Election Results As you probably know, the US presidential election is not decided by the popular vote — the process of electing a candidate based simply on …

Evolytics COVID-19 A/B Testing Team Honored as Top Analytics Team Award Finalist

At Evolytics, our mission is to use data in ways that make a positive difference in the world. This year, in the face of the COVID-19 pandemic, there has been ample opportunity for our Evolytics …

Evolytics MarTech Architect Jim Bradley Named Finalist for Top Consultant Award

Connecting offline and online customer experiences often feels like the Holy Grail of Analytics.  Many technologies promise to help, but without a strong technology stack integration plan and an expert implementer, businesses can end up …

Evolytics’ Krissy Tripp a Difference Maker Award Finalist

COVID-19 impacts have challenged so many of us in so many ways this year. It’s hard not to get bogged down in the crisis of it all — hard instead to remember that necessity is …

Data Collection Methods and the Real Voter Turnout

Why you may not know Election Day results when you go to bed on election night This Is Democrats’ Doomsday Scenario for Election Night It is possible that we will not have a definitive winner …

Consistency is Key to Measuring the Covid-19 Response

Changing the testing recommendation for asymptomatic people impacts Covid-19 KPIs and response measurement C.D.C. Now Says People Without Covid-19 Symptoms Do Not Need Testing Katherine J. Wu’s recent article explaining how the US government wants …

Evolytics Voted Finalist for Digital Analytics Association’s Top Agency Award

We are proud to announce that Evolytics has been named one of five finalists for the Digital Analytics Association’s (the DAA’s) Top Agency Quantie award.  The Quantie Awards are held annually to recognize “the best …

Polls, Forecasts, and Fake News

Data-Informed Voter Series We live in an age of near-constant polling and what feels like overwhelming amounts of polling during presidential election years. After the 2016 election, Donald Trump’s unexpected victory shook the general public’s …

How to A/B Test During COVID-19

A field guide to experimentation in spite of coronavirus and finding the new normal When the effects of the coronavirus pandemic began showing up in my datasets, I struggled to find the new answers for …