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Sharing analytics tips, expert advice and industry insights.

Audiences in Google Analytics 4

Google Analytics 4 (GA4) builds on the popular Audiences feature from Universal Analytics and imbues it with an improved configuration interface and more powerful remarketing capabilities.

Reporting with Comparisons in Google Analytics 4

This blog post will explore the Comparison feature, how it differs from Segments, and what you need to know to get started with it.

Maximizing user Journey Reporting in GA4

Google Analytics 4 has been hyped for its customer-centric measurement abilities, no longer fragmented by device or platform. But you can’t get to this point in GA4 without some customization. Today we’ll explore how you can configure GA4 for maximum user journey reporting.

Google Analytics 4 Events

In this fourth post of the GA4 in 400 Words series we’ll be discussing Events and the significant changes when compared to the multiple Universal Analytics (UA) hit types.

Account Structure in Google Analytics 4

Welcome to the third post in the Google Analytics 4 in 400 Words Series. Users of Universal Analytics are familiar with account structure hierarchies containing Accounts, Properties, and Views. Although Google Analytics 4 (GA4) retains …

Evolytics’ Kelsey Kincaid to Race in Alteryx Grand Prix

The Alteryx Grand Prix consists of 10 Racers Chosen from a Global Pool of Alteryx experts. The Alteryx Grand Prix is an annual competition that puts analysts in the driver’s seat, pitting them against one …

Dual Tagging with Google Analytics 4 and Universal Analytics

Welcome to the Evolytics “GA4 in 400 Words” blog series! In this second post, we’ll discuss an easy way to start dual tagging in GA4. [NOTE: In March 2022, Google announced the sunsetting of all …

Why Your Business Needs Google Analytics 4 (GA4)

Welcome to the Evolytics “GA4 in 400 Words” blog series! In this first post, we’ll explore reasons your business should start using Google Analytics 4. [NOTE: In March 2022, Google announced the sunsetting of all …

Introducing “Google Analytics 4 (GA4) in 400 Words”

In the last decade, Google has only made a few significant updates to its Google Analytics product. In 2012 we saw the transition from Classic Analytics to Universal Analytics. In 2016, a premium version of …

Great Place to Work® Names Evolytics One of the 2021 Best Workplaces in Consulting & Professional Services™, Ranking #30

Great Place to Work has honored Evolytics as one of the 2021 Best Workplaces in Consulting & Professional Services™. This is Evolytics 1st time being named to this prestigious list, this year coming in at …