As you are perusing your session options for the Adobe Summit, we encourage you to check out one of our favorites, S942 Seamless Buying Experiences Using Invoca Call Data with Adobe Analytics, as presented in part by Jim Bradley, our very own Evolytics celebrity (yes, we might be biased on this one!).
During this session you will learn how Jim used Invoca call data in conjunction with Adobe Analytics to drive a 20% increase in conversions, 20% reduction in CPA, and $3.5M in cost savings.
As a proud Adobe Solution Partner, Evolytics can help you find hidden value via a similar integration, aiding your transition from Adobe DTM to Launch or implementing A/B Testing for your organization via Adobe Target.
If you are interested in Evolytics helping you reach your goals, contact us.