Blog

Customizing Adobe Dynamic Tag Management (DTM)

Adobe’s Dynamic Tag Management (DTM) is one of my preferred tag management system (TMS) tools. It’s simple, no frills design is a refreshing change from the competition. I appreciate the ease of use, but, above all, I love the …

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Leveraging Tooltips to Communicate Analysis in Tableau

Tableau does a great job of providing features that allow for an incredible amount of usability in a report by a wide-ranging audience. One such feature is called the “Tooltip.” (Tooltip definition at Tableau’s Knowledge …

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Vote Carey Wilkins for Digital Analytics Association Board of Directors!

Dear Digital Analytics Community: I am honored to be nominated as a candidate for the Digital Analytics Association’s Board of Directors. It’s an extreme compliment and achievement to be listed alongside the talent and industry …

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Tableau 201: How to Add Instructions Using Custom Shape Palettes

Instructions on a Tableau dashboard are vital to ensuring your end users can get the most out of your work, whether or not you are there to explain it to them. As with most things …

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eMetrics Summit: Building A Digital Analytics Community

I often get asked about which digital analytics conferences should be in the consideration set for attending. At the top of my recommendation list is the eMetrics Summit. This is a conference that I’ve been …

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10 Tableau Data Viz Tips We Learned from Google Analytics

Five years ago, we were fortunate to be introduced to Tableau, a tool for data visualization that has led to personal opportunities and contributions to our clients’ businesses that we didn’t imagine would be possible …

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Tableau 201: 3 Ways to Add Alerts to Your Dashboards

One of the biggest advantages to using a tool like Tableau is that the software can do much of the ‘heavy lifting’ for you. For example, you can build in logic to improve the usability …

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Tableau 201: How to Compare and Create Segments

Scenario: The data set that you’re working with in Tableau has several dimensions that represent different customer segments such as Married vs. Single, New vs. Returning, RFM Score, or whatever segments are important to your …

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Data Viz Exploration: Visualizing KU Basketball’s 11 Straight Big 12 Titles

KU Men’s Basketball recently won its eleventh straight Big 12 title, which made us curious to know how their feat stacks up against streaks of some of the most famous teams of all time. The …

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Evolytics Receives Kansas City’s 25 Under 25® Outstanding Small Business Award

Evolytics is proud to announce that we are a 2015 recipient of Thinking Bigger Business Media’s 25 Under 25® Award which recognizes 25 outstanding Kansas City businesses with under 25 employees. The 25 Under 25® …

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