Dear Digital Analytics Community:

I am honored to be nominated as a candidate for the Digital Analytics Association’s Board of Directors. It’s an extreme compliment and achievement to be listed alongside the talent and industry know-how represented on the ballot.

How does a DAA member decide to vote for one candidate over another given the caliber of choices? By aligning key measures to organizational objectives. It’s what we do as digital analytics professionals and the same methodology can and should be used for deciding who to vote for in support of moving the Mission of the DAA forward.

The DAA Mission is “to make analytics professionals more effective and valuable through professional development and community.” Past DAA board members, who are very skilled and respected industry thought leaders, established this mission for the DAA. It’s important to evaluate candidates who will build upon this goal and effectively help the DAA accomplish this Mission.

So, the real question is, am I the best person to support the Mission of the DAA? The answer is yes. And here’s why.


I bring a perspective of more than nine years of experience as an executive-level analytics consultant with visibility across the data needs of many diverse enterprise organizations, representing a breadth of industries. With this differentiating viewpoint, I will be able to help the DAA further develop a comprehensive and robust Competency Framework along with providing insights on timely topics and trends that will increase engagement within the online DAA community.


I’ve been sitting at the helm of building a digital analytics organization for more than seven years. I understand the many roles, responsibilities and skill sets needed to build a successful digital analytics team and practice. And not only do I personally understand the intricacies of building a data-driven business, I am also in a position to see what works and what doesn’t work across a lot of diverse organizations. Experience across so many brands and businesses allows me to bring operational insight to the DAA.


The DAA needs board members who will “get things done.” I’m an entrepreneurial doer. It’s in my professional DNA. As a consultant, I have to deliver tangible outputs. And delivering high-quality, business-improving outcomes is what I do every day, along with the team at Evolytics. Taking the initiative to get things done will be a mindset for me as a board member of the DAA.


I’m a believer that “more brains working together” results in a better solution. People and teams that collaborate and work well together will produce better results than any one person working in a silo on their own. But it also takes some special skills to effectively communicate and collaborate with diverse team members to get things done. I have developed these collaboration skills throughout my career and consider this capability important for moving the DAA Mission forward.


The DAA is a volunteer organization. Everyone involved – whether you’re an organizer, attending the events, or interacting within the community – is time-stretched with a lot of other professional opportunities competing for our time and attention. Enjoying our experience at DAA events, as well as finding value in DAA efforts and outputs, is important for growing the DAA community and keeping it active.

If you are a DAA member, you have received an email informing you that the voting period for the DAA 2015 Board of Directors election is now open. Votes will be accepted now through May 13th. Just click through the unique, personalized link that was sent to you and please vote! And I hope you vote for Carey Wilkins, knowing that I deliver against the key measures for a candidate that will successfully move the DAA Mission forward.

Thank you!

Carey Wilkins

Written By

Carey Wilkins

As President of Evolytics, Carey Wilkins provides strategic leadership across Evolytics operations, ensuring continued growth of existing client partnerships and new business efforts. With over 20 years of interactive marketing and digital analytics experience, Carey speaks at digital analytics conferences worldwide and has been pivotal in growing the footprint of Evolytics to include analytics support for some of the world's most recognized and respected brands.