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Sharing analytics tips, expert advice and industry insights.

Tableau 201: How to Map a Sequential Path

This is part one in a three-part series on mapping in Tableau. Subscribe to our Tableau tips email list in the right sidebar or at the end of this article to be alerted as soon …

Tableau Pie Chart: A Better Approach

Despite being one of the least effective means of communicating data, we often see Tableau pie charts in corporate dashboards and Tableau Public visualizations. New users likely see pie charts as an easy way to …

Leveraging Tooltips to Communicate Analysis in Tableau

Tableau does a great job of providing features that allow for an incredible amount of usability in a report by a wide-ranging audience. One such feature is called the “Tooltip.” (Tooltip definition at Tableau’s Knowledge …

Tableau 201: How to Add Instructions Using Custom Shape Palettes

Instructions on a Tableau dashboard are vital to ensuring your end users can get the most out of your work, whether or not you are there to explain it to them. As with most things …

10 Tableau Data Viz Tips We Learned from Google Analytics

Five years ago, we were fortunate to be introduced to Tableau, a tool for data visualization that has led to personal opportunities and contributions to our clients’ businesses that we didn’t imagine would be possible …

Tableau 201: 3 Ways to Add Alerts to Your Dashboards

One of the biggest advantages to using a tool like Tableau is that the software can do much of the ‘heavy lifting’ for you. For example, you can build in logic to improve the usability …

Tableau 201: How to Compare and Create Segments

Scenario: The data set that you’re working with in Tableau has several dimensions that represent different customer segments such as Married vs. Single, New vs. Returning, RFM Score, or whatever segments are important to your …

Tableau 201: How to Change Date Aggregation Using Parameters

Problem: Tableau makes selecting and changing the aggregation of a date dimension very easy while you are building a view. However, unless an end user is viewing an individual sheet in Tableau Desktop, they can’t …

Tableau 201: How to Make Donut Charts

When used properly, donut charts can be an effective way to communicate comparisons in a unique way. When used improperly, they are the butt of jokes mentioned in the same vein as pie charts. In …

Tableau 201: How to Make a What-If Analysis Using Parameters

Parameters are one of the most powerful tools available in Tableau for exploring your data and providing interactivity to your end users. The best way to think of parameters is that they act as wildcards. …