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Google Analytics 4 Events

In this fourth post of the GA4 in 400 Words series we’ll be discussing Events and the significant changes when compared to the multiple Universal Analytics (UA) hit types.

Account Structure in Google Analytics 4

Welcome to the third post in the Google Analytics 4 in 400 Words Series. Users of Universal Analytics are familiar with account structure hierarchies containing Accounts, Properties, and Views. Although Google Analytics 4 (GA4) retains …

Introducing “Google Analytics 4 (GA4) in 400 Words”

In the last decade, Google has only made a few significant updates to its Google Analytics product. In 2012 we saw the transition from Classic Analytics to Universal Analytics. In 2016, a premium version of …

Why Your Business Needs Google Analytics 4 (GA4)

Welcome to the Evolytics “Google Analytics 4 in 400 Words” blog series! In the first post of the series, we’ll be discussing the primary reasons your business should consider starting with Google Analytics 4. Whether …

Dual Tagging with Google Analytics 4 and Universal Analytics

Welcome to the Evolytics “Google Analytics 4 in 400 Words” blog series! In the second post of the series, we’ll be discussing the easiest way to get started with Google Analytics 4—dual tagging. What is …

Evolytics Releases Adobe Launch Extension Updates

The Data Element Assistant Adobe Launch Extension is now even more powerful The original Data Element Assistant (DEA) extension helped you manipulate website data to satisfy tag management formatting requirements for analytics solutions, marketing beacons, …

What, Exactly, is a Data Layer and Why do I Need One

One of my long-time issues with my chosen profession is that it tends to create meaningless buzzwords and catch-phrases at a dizzying pace. Magazine articles, speeches at conferences, sales presentation and, yes, blog posts frequently …

Are New Browser Privacy Settings Impacting Your Analytics?

Firefox’s latest Enhanced Tracking Protection gave users the option to block cookies and storage access from third-party trackers. In October 2018, Mozilla.org announced the release of Firefox’s Enhanced Tracking Protection (ETP). ETP gave users the option to …

Adobe Launch Extension: An In-Depth Look at the Channel Source Identifier

The Channel Source Identifier enables real-time personalization capabilities Recent posts on the Evolytics blog outlined our approach to building custom Adobe Launch extensions. From developing and selecting ideas, to extension development and documentation, it’s all …

The Big Reveal: Adobe Launch Extensions & the Team Who Made Them Possible

Last week, we announced that we are participating in Adobe’s Launch Extension Idol competition and reviewed the ideation and selection process used to collectively decide which extensions to create. Earlier this week, we also shared how we approached developing these …