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Sharing analytics tips, expert advice and industry insights.

Improve Access to Insights with Two New Panel Types in Adobe Analytics Workspace

Adobe Analytics recently introduced two new panel types to Workspace. Learn how to get fresh insights from these features.

Our GA4 Implementation Webinar is Now Available for Viewing

If you couldn’t attend our live Google Analytics 4 implementation webinar on July 20, the recorded video is now available for viewing.

Get More Out of Adobe Analytics by Understanding Fundamental Traffic Metrics

Understanding how traffic metrics are defined and measured is key for those starting out on their Adobe Analytics journey—these metrics are fundamental for extracting the actionable insights that guide data decisions.

Evolytics’ Kelsey Kincaid to Race in Her Second Consecutive Alteryx Grand Prix

We’re excited to announce that for the second year in a row, Kelsey Kincaid, our senior manager of data science, and Alteryx power user, will compete in the Aleryx Grand Prix on stage at the …

Why You Should Be Excited About Setting Up and Using GA4 Now

There’s a lot to be excited about in Google Analytics 4. Its powerful new features could take your analytics game to the next level. Here are some of the benefits of getting started with GA4 now.

Are You Prepared for the End of Universal Analytics?

Configure Google Analytics 4 now to avoid gaps in your historical data Google recently announced that all standard, free Universal Analytics (Google Analytics 3) properties will stop processing new data on July 1, 2023. Google …

Collecting Too Much Healthcare Marketing Data Will Paralyze Your Analytics

Collect the Right Marketing Data. Integrate Your Stack. Activate Your Insights.

How Health Insurance Companies Benefit from CDPs

Engaging customers with a CDP analytics solution creates new revenue-generating and retention opportunities for insurance companies.

Writing Open-Ended Survey Questions for Computational Analysis: Part II

Preparing Text for Analysis with Natural Language Toolkit (NLTK) *Note: This is the second in a series of blog posts about the computational analysis of open-ended survey questions. Read part one, “Writing Open-Ended Survey Questions …

Tealium Releases “2022 State of the CDP Report”

The 2022 State of the CDP Report presents findings collected after surveying more than 1,000 marketing and business leaders in the healthcare, financial services, retail, and tech industries about Customer Data Platforms.