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Sharing analytics tips, expert advice and industry insights.

Why You Need a Consent Management Platform for Your Website

Learn how a Consent Management Platform keeps websites compliant with privacy regulations and provides transparency about how users’ data is collected and used.

Go ahead, take a peek at your testing data!

What if there was a way to monitor data as you collect it—while maintaining statistical integrity? With sequential testing, peeking is allowed—even encouraged.

Data Lakes, Data Warehouses & Data Lake Houses

Evaluating the strengths of Data Lakes and Data Warehouses, and opportunities to bridge the different data storage solutions in Data Lake Houses.

How to Find Near Duplicate Text and Recognize Name Entities in Survey Responses

Dr. Scott Sanders explains the best methods for finding duplicate text and named entities in survey responses.

Improve Access to Insights with Two New Panel Types in Adobe Analytics Workspace

Adobe Analytics recently introduced two new panel types to Workspace. Learn how to get fresh insights from these features.

Our GA4 Implementation Webinar is Now Available for Viewing

If you couldn’t attend our live Google Analytics 4 implementation webinar on July 20, the recorded video is now available for viewing.

Get More Out of Adobe Analytics by Understanding Fundamental Traffic Metrics

Understanding how traffic metrics are defined and measured is key for those starting out on their Adobe Analytics journey—these metrics are fundamental for extracting the actionable insights that guide data decisions.

Evolytics’ Kelsey Kincaid to Race in Her Second Consecutive Alteryx Grand Prix

We’re excited to announce that for the second year in a row, Kelsey Kincaid, our senior manager of data science, and Alteryx power user, will compete in the Aleryx Grand Prix on stage at the …

Why You Should Be Excited About Setting Up and Using GA4 Now

There’s a lot to be excited about in Google Analytics 4. Its powerful new features could take your analytics game to the next level. Here are some of the benefits of getting started with GA4 now.

Are You Prepared for the End of Universal Analytics?

Configure Google Analytics 4 now to avoid gaps in your historical data Google recently announced that all standard, free Universal Analytics (Google Analytics 3) properties will stop processing new data on July 1, 2023. Google …