50+ Combined Years of Working With Adobe Analytics


From the technical perspective, we have consulted with companies such as Intuit and eHealth on settings configurations, variable mapping, and governance as part of our implementation process. From the business perspective, we have handled Adobe Analytics reporting for companies such as Sephora and Quickbooks. Along the way, we’ve formally and informally trained countless users, setting the foundation for world-class analytics practices.

Each training curriculum is eight hours in length, typically conducted on-site in two half-day sessions. While sessions are designed for new users, the content may be customized for your specific audience and knowledge level.

  • Industry-proven Adobe Analytics expertise
  • Separate technical user and business user curricula
  • Affordable
  • Customized
  • Optionally hands-on and interactive


Introduction to Web Analytics
An orientation to digital analytics industry methodologies, metrics, use cases, and best practices.

Getting Started with Adobe Analytics
A product overview, highlighting key differences compared to other analytics platforms, which sets the stage for tool exploration.

Fundamentals of Adobe Analytics Data Collection
A foundational session that facilitates expert reporting and data troubleshooting based on a business user’s understanding of data collection methodologies.

Creating and Interpreting Reports in Reports & Analytics (formerly Site Catalyst)
A tutorial on building reports, customizing metrics, drilling down, and scheduling reports or alerts.

Campaign Tracking Explained
An introduction to marketing channel attribution methodologies and custom campaign classifications.

Using Segmentation in Analysis
Actionable examples of the efficiencies afforded by segmentation when analyzing complex data, as well as criteria for determining the most accurate approach to building new segments.

Adobe Analytics Suite Overview
An overview of the accompanying, add-on products available to support your reporting and analytics efforts.

Have questions or ready to schedule an on-site Adobe Analytics training?

Krissy TrippAdobe Analytics Training